S Holdings Achieves Remarkable Sales with TikTok Live Commerce Success

S Holdings Achieves Stunning Sales in TikTok Live Commerce

On April 20, 2026, S Holdings, headquartered in Shinagawa, Tokyo, successfully demonstrated its marketing prowess through its TikTok live commerce platform, "En-chan Channel." In a remarkable sales event, the body maintenance gel "Anju Beate Body Make 4D," introduced by Log Bank Corporation of Osaka, sold out in approximately ten minutes, with over 1,000 units sold and generating more than 6 million yen in revenue.

Overview of Achievements

- Units Sold: Over 1,000
- Revenue: Over 6 million yen
- Broadcast Date: April 20, 2026
- Sold Out Speed: Approximately 10 minutes

The Rapid Sell-out of Anju Beate Body Make 4D

The Anju Beate Body Make 4D gel is a pioneering body maintenance product born from the concept of "training through application." When incorporated into daily body care routines, this gel supports the development of a firmer body contour and contributes to overall maintenance of skin condition.

During the live broadcast, various aspects of the product were introduced in real-time, including its features, usage instructions, and potential applications. Audience engagement was immense, leading to the product’s prompt sell-out within ten minutes of its launch.

Premium Ingredients for Effective Body Care

This innovative gel features an array of meticulously selected beauty ingredients designed to enhance daily body care routines. Key components include:

- ActiGym: Helps tighten the skin for a sharper appearance.
- LipoCare: Smooths out uneven skin surfaces for lasting softness.
- Resistil: Addresses dryness and loss of skin elasticity, promoting a plump and smooth texture.
- Micro Mineral Stones: Supports body massage therapy through far-infrared effects from seven types of mineral components.

Future Prospects

Following the success of this event, ABITOKYO is committed to further strengthening its live commerce operations through the "En-chan Channel." The brand aims to incorporate the latest global beauty trends, especially from Korea, to create new and engaging shopping experiences for consumers worldwide.

About the En-chan Channel

The "En-chan Channel" is a leading TikTok live commerce platform, recognized for its excellent sales figures. Managed by the live commerce production company S-LIVE JAPAN, it boasts strong creative capabilities in planning, staging, and designing sales funnels. Over the past six months, it has secured the top position in TikTok Shop's monthly star rankings.

The channel features a diverse range of products, from beauty and Korean cosmetics to offerings from its own apparel brand, ABITOKYO. It also actively promotes regional revitalization through collaborative projects with local governments and businesses, achieving over 40 million yen in sales within a two-day event.

In recent times, S Holdings has intensified partnerships with South Korean manufacturers, facilitating live broadcasts directly from Korea and engineering exclusive sales of popular products within the Japanese market. They are also focused on pre-launches of notable items to build consumer excitement.

About S-LIVE JAPAN

S-LIVE JAPAN is a specialized production company for live commerce on TikTok, empowering a variety of live marketers, including the successful "En-chan Channel." Recognized as an official TikTok Creative Agency Partner (CAP), S-LIVE JAPAN serves as a bridge between creators and brands, fostering promotions and collaborations on the platform.

With its robust performance, the "En-chan Channel" has consistently ranked first in TikTok Shop's monthly GMV rankings for six consecutive months, thanks to data-driven streaming design and effective brand collaboration strategies.

Company Overview

- Company Name: S Holdings
- Location: 4th Floor, MEGURO VILLA GARDEN, 3-5-11 Kamioosaki, Shinagawa, Tokyo
- CEO: Eyonjin Tsubasa
- Established: May 14, 2012
- Capital: 500 million yen
- Business Activities: Engaged in live commerce, live marketer training, branding, apparel, AI, and IT systems development.