Exciting New Release from KEYUCA: The Pouch Cooling Wrap for Drinks
KEYUCA, a renowned lifestyle brand based in Tokyo, is once again capturing the hearts of consumers with its latest product — the Pouch Cooling Wrap, set to launch on June 20, 2025. Following the phenomenal success of the previously released cooling cloths, this innovative product is designed specifically for pouch beverages, ensuring that your drinks stay refreshingly cool throughout the hot summer months.
The Phenomenon of KEYUCA’s Cooling Products
With a staggering total of over 45,000 units sold from its hit series, which includes the popular Lunch Cooling Wrap, KEYUCA has established itself in the market for providing solutions to common everyday stressors. The concept behind KEYUCA’s design philosophy is simple: “Creating Just the Right Thing.” The brand focuses on developing products that improve daily life by easing the little inconveniences we encounter.
Every new product launched by KEYUCA often reflects consumer demands and habits, making their latest creation a result of thoughtful consideration of how people interact with beverage packaging. The inspiration for the Pouch Cooling Wrap arose from witnessing children at a school sports event trying to keep their pouch drinks cold by wrapping them in towels and rubber bands. This provided a clear signal of the need for a convenient and safe way to manage hydration.
A Product Designed for Ease and Safety
The Pouch Cooling Wrap features a unique triangular shape specifically to cater to pouch drinks. The design allows children to easily wrap their drinks, providing full coverage even at the corners to prevent hands from getting too cold or wet from condensation. Safety was a top priority in the design process, ensuring that children can use it without concern, offering peace of mind for parents as well.
The wrap is made with a special material that securely attaches itself to the beverage when wrapped, and the inner aluminum film helps maintain cold temperatures for extended periods. This innovative approach keeps your drinks chilled without the risk of moisture seeping out and making bags soggy.
Perfect for Every Summer Activity
The Pouch Cooling Wrap is versatile enough to accommodate seasonal favorites — from jelly drinks, sports beverages, to ice packs, small bottles, and even cans. Its slim design makes it an ideal companion for commuting, attending classes, outdoor activities, and sports events, ensuring that summer fun without the discomfort of cold, dripping hands.
Limited-Time Customization Campaign
In celebration of the June 20 launch, KEYUCA is introducing a customization campaign. Customers can have names, jersey numbers, and team names embroidered on their wraps, creating a personal touch that sets them apart. This is perfect for team sports and provides a great gift option for energetic kids and aspiring athletes.
Embroidery Order Period: June 20, 2025 – Limited to the first 300 pieces of each color.
- - [L] Size: 2 characters max
- - [M] Size: 4 characters max
- - [S] Size: 6 characters max
Product Specifications
- - Product Name: Pouch Cooling Wrap
- - Release Date: June 20, 2025
- - Price: ¥590 (tax included ¥649)
- - Size: 38×24 cm (triangular)
- - Colors Available: Dark Grey, Lavender
- - Online Availability: KEYUCA Online Shop (June 19, 2025)
In addition to the new Pouch Cooling Wrap, KEYUCA continues to offer other functional cooling wraps that complement everyday living, including:
- - Cooling Wrap (42×42cm) - ¥990 (tax included ¥1,089)
- - Cooling Wrap (30×30cm) - ¥890 (tax included ¥979)
About KEYUCA
KEYUCA is a lifestyle retailer that specializes in original designs, covering curtains, furniture, kitchenware, and more, aimed at making everyday life simple and natural. With over 100 stores, primarily in Tokyo, KEYUCA continues to strive towards creating comfort and satisfaction in daily experiences through thoughtful design and ingenuity.
Stay Connected
For the latest updates, follow KEYUCA on
Instagram or visit their
official website.