DNA&STONE Marks a Transformative Year with Creative Growth and Industry Accolades

Celebrating a Year of Transformation in Marketing - DNA&STONE

As 2025 comes to a close, DNA&STONE stands tall, reflecting on a year filled with growth, innovation, and creative momentum. This Seattle-based agency, born from the merger of DNA and Little Hands of Stone, marks its first full year with a unified vision and a commitment to impactful storytelling that resonates with audiences across various industries.

A Pioneering Journey

Launching in January 2025, DNA&STONE didn't just combine two successful agencies; it forged a new identity that merges distinct creative philosophies and a shared commitment to excellence. The co-founders, Chris Witherspoon and Michael Boychuk, emphasize that the essence of DNA&STONE is driven by the powerful concept of 'Radical Empathy.' This approach goes beyond traditional marketing strategies. It focuses on deeply understanding and connecting with consumers at a fundamental level, ensuring that every campaign is both culturally relevant and emotionally intelligent.

A Year of Recognition

The agency's efforts didn't go unnoticed. DNA&STONE garnered impressive accolades, including being named the Silver Winner in Ad Age's Small Agency of the Year Awards for the Northwest Region. Additionally, they were recognized in the Small Agency category for Adweek's 2025 Agency of the Year Awards. These honors reflect the agency's commitment to creativity and innovation in a competitive landscape.

Campaign Highlights

Throughout the year, the team produced an array of award-winning campaigns that exemplified their creative breadth and strategic insights. Each project delivered a blend of humor, heart, and compelling narratives.

1. To My Hooman: An animated series for Rover that highlights the special bond between pets and their owners, showcasing Rover's trustworthy pet-care services.

2. We're Here For It: A culturally resonant campaign for Municipal Credit Union that celebrates the aspirations of New Yorkers while positioning MCU as a partner in achieving financial goals.

3. Now is Everything: An emotionally charged campaign for the Providence Swedish Cancer Institute, addressing the critical moments surrounding a cancer diagnosis and providing much-needed support to patients.

4. Family Firearm Fast-Draw: A public service announcement focusing on gun safety at home, produced for Seattle Children's Hospital, underscoring the importance of secure firearm storage.

5. Reporting for America: A mission-driven initiative for NBC News that reaffirms the network's commitment to fact-based journalism, deriving insights from over 60 interviews with everyday Americans.

These campaigns exemplify the agency's radical empathy approach, engaging audiences on a deeper level through relatable and heartfelt storytelling.

Investing in Talent

DNA&STONE recognizes that the strength of any agency lies in its people. This year marked significant growth in their leadership team, including the appointment of Jess Watts as the Chief Strategy Officer. Alongside her, Alison Forsythe and Jason Fong were brought on as Creative Directors, amplifying the agency's creative prowess. The leadership team believes in empowering their staff, fostering an environment where diverse perspectives can thrive and innovate.

Looking Forward

As DNA&STONE steps into 2026, the agency is poised for continued expansion. Their aspirations include diversifying their client portfolio, scaling creative capabilities, and solidifying their position as thought leaders in the marketing and advertising landscape. The foundation laid over the past year not only celebrates significant victories but also sets the stage for future endeavors focused on delivering exceptional, human-centered campaigns.

To learn more about DNA&STONE and their ongoing projects, visit www.dnaandstone.com. This agency stands as a testament to what happens when creativity meets empathy, ensuring they are ready to tackle the marketing challenges of tomorrow with confidence.