#Japan #Tokyo #TreefoodPartners #SakanaProfessionals #ECConsulting

Strategic Partnership in E-Commerce Development

In a groundbreaking move for the food industry, Treefood Partners, known for their innovative delivery consulting, has officially announced a strategic alliance with Sakana Professionals. This partnership, set to commence on October 1, 2025, aims to leverage both companies' strengths in product development and e-commerce consulting, with services slated to begin in November 2025.

Background of the Partnership

Treefood Partners has built a reputation for supporting the foodservice sector by focusing on sustainable value through their corporate message of "Enhancing Sustainable Value with Food and Technology." Their efforts have allowed them to expand significantly in the field of delivery consulting. On the other hand, Sakana Professionals, established in 2017 in Kobe, Hyogo, brings expertise in freshness management and freezing technology. The company offers OEM manufacturing and product development services, catering to a wide range of food businesses.

By uniting these two powerhouses, they aim to create innovative food solutions that embody convenience and quality for consumers. Treefood Partners will utilize its brand-building expertise, while Sakana Professionals will contribute its unique freezing techniques to deliver products that retain their original appeal directly to consumers' homes.

Focus on E-Commerce Consulting and Sustainable Models

Not only is the partnership focused on product development, but both companies are also committed to offering comprehensive consulting support in the e-commerce space. This includes everything from marketing strategies to sales support, ensuring that producers and food service businesses can adopt a sustainable and scalable business model.

This initiative promises to revolutionize how consumers experience food at home and sets the stage for a new standard where freezing, branding, and e-commerce converge.

Statements from Company Executives

竹原廉, the president of Treefood Partners, emphasizes, "The food distribution landscape has changed significantly post-COVID-19. To convey the value of production sites and dining establishments more broadly, it is essential to combine freezing technology with digital innovation. Through this project, we aim to build a new ecosystem that connects producers, restaurants, and consumers."

松島紘生, CEO of Sakana Professionals, adds, "We have always emphasized the importance of delivering the allure of our products intact. This partnership with Treefood Partners enables us to broaden our vision into the e-commerce domain, unlocking new possibilities for food. We are excited to collaborate and create a framework that delivers valuable products to various businesses and consumers."

About Treefood Partners

Founded in 2020, Treefood Partners gained significant recognition for their limited-edition "AAA Banana Juice," launched alongside a nationwide tour of the popular artist group AAA. This initiative not only captured the hearts of fans but sold out across various locations, establishing a strong market presence. Following this success, the company has shifted focus to its delivery business, leveraging ghost kitchens to launch unique brands like "Super Thick Mapo Harusame" and "The Tacorice House," which have garnered attention on social media and in various media outlets.

Currently, Treefood Partners operates over 300 locations nationwide, continuing to deliver "new food experiences" to a diverse customer base. Their latest venture involves entering the frozen food e-commerce sector, aligning perfectly with the recent partnership.

Company Overview

• - Name: Treefood Partners
• - Headquarters: 3-1-1 Higashi Ikebukuro, Toshima Ward, Tokyo, Japan
• - CEO: 竹原廉
• - Business: Delivery Consulting
• - Established: 2020
• - Website: Treefood Partners

About Sakana Professionals

Sakana Professionals has established itself since 2017, focusing on food processing and OEM businesses. The company combines traditional craftsmanship with advanced freezing technology and strict hygiene management from their central kitchen to innovate product development successfully. Their established relationships with food service and retail businesses have solidified their reputation as reliable partners, allowing them to respond flexibly to market changes.

Moving forward, they are dedicated to deepening collaborations with partners and continuing to create new values in food.

Company Overview

• - Name: Sakana Professionals
• - Headquarters: 2-14-21 Yamamoto-dori, Chuo Ward, Kobe, Hyogo, Japan
• - CEO: 松島 紘生
• - Business: Wholesale, Processing, Sales of Food, OEM Manufacturing, Food Service
• - Established: 2017
• - Website: Sakana Professionals