National Road Safety Initiative Through PSA Contest
The National Road Safety Foundation (NRSF), in collaboration with the Chicago Auto Show, is excited to announce the
13th annual Drive Safe Chicago PSA Contest. This initiative invites teens from Illinois, Indiana, Wisconsin, and Iowa to engage creatively with a critical issue—road safety, specifically the dangers associated with speeding.
Contest Overview
Teens are encouraged to submit a script or a detailed description for a
30-second television public service announcement (PSA) that raises awareness about the dangers of speeding. Entries will be accepted until
December 18, 2026, either via mail or email. The winning entry will not only receive a
$2,000 cash prize but will also have its message transformed into a nationally broadcasted PSA aired on
“Teen Kids News” across over 160 stations.
Prizes for Participants
The contest doesn’t end with just one winner; in fact, a total of
three finalists will be chosen to collaborate with an Emmy Award-winning director, bringing their creative ideas to life as public service announcements.
- - First Runner-Up: $1,500
- - Second Runner-Up: $500
Additionally, the
teachers or school advisors of the winner and runners-up will each receive a
$100 gift card.
Furthermore, to encourage participation and promote local events, all entrants will be granted a complimentary ticket to the
2027 Chicago Auto Show, taking place from
February 13-21, 2027, at McCormick Place.
The Importance of the Message
Michelle Anderson, from the NRSF, emphasizes the importance of road safety: “
Carnage on our roads can be reduced with some common courtesy and obeying speed limits.” The statistics underscore this urgent message; approximately
29% of all fatal crashes in the United States are attributed to speeding. In 2023 alone,
11,775 lives were lost due to speed-related incidents, highlighting the critical need for advocacy and awareness.
Tips for Safe Driving
In support of the contest’s mission, NRSF offers several crucial tips for dealing with aggressive drivers:
- - If you're in the left lane and someone wants to pass, allow them by moving over.
- - Maintain a safe distance from speeding cars, as they are more prone to losing control.
- - If you find yourself being tailgated or pressured by a speeding vehicle, it is wise to safely maneuver your car out of harm’s way without engaging the aggressive driver.
- - In severe cases, if you feel threatened by another driver, do not hesitate to contact law enforcement.
About the Organizations
The NRSF is a non-profit organization dedicated to reducing crashes and fatalities on highways. For over
60 years, they have worked tirelessly to promote safe driving through education, advocacy, and public awareness campaigns. Their programs include a focus on issues ranging from distracted driving to speeding and pedestrian safety, all intended to foster a culture of safe driving practices.
The
Chicago Auto Show, America’s longest-running auto exposition since
1901, is produced by the Chicago Automobile Trade Association. This venue serves as a perfect platform for promoting public safety initiatives alongside showcasing the latest in automotive innovation.
For more details about the contest, including entry forms and rules, visit
NRSF Drive Safe Chicago Contest.
Conclusion
As the quest for safer roads continues, this contest not only empowers youth to voice their perspectives on driving safety but also contributes toward fostering a more responsible driving community. Participation in such initiatives can encourage positive changes in driving behaviors, ultimately aiming to keep everyone safe on the roads.