Cigare Au Matcha Launch
2025-05-09 03:46:52

Yokumoku Unveils Limited Edition Cigare Au Matcha with Enthusiastic Video Campaign

Exciting Launch of Cigare Au Matcha



Yokumoku, the renowned Japanese confectionery company, has announced the release of its latest limited edition product, Cigare Au Matcha, which will be available starting April 15, 2025. This delectable treat is a special version of the popular Cigare line, combining the rich flavor of Uji matcha with buttery goodness. To celebrate this launch, the company has rolled out a captivating web video titled "Cigare Au Matcha’s Wish," featuring the voice talents of the acclaimed anime and narration performer, Natsuki Hanae. This video will be available for one month until June 11, 2025, across various official Yokumoku social media platforms and their YouTube channel.

In the video, we follow the journey of Cigare Au Matcha as it navigates its first month at the imaginary "Cigare School". Central to the story is the beloved character Tea Leaf Sensei, expertly voiced by Hanae, who embodies the spirit of matcha. The video showcases the heartfelt desire of the Cigare Au Matcha to be cherished by as many customers as possible, paralleling a wish to evolve into a long-lasting favorite like the original Cigare product.

The Making of the Video


The video, creatively crafted by Platinum and SHIKI, features an inspiring narrative where Tea Leaf Sensei encourages the students - represented by the delicacies themselves - to strive for their goals. The essence of the product is beautifully captured as it expresses the deep flavor of Uji matcha paired with smooth matcha chocolate, making the video not only informative but also enjoyable.

Behind-the-Scenes Insights


The filming process was no small feat, with 200 characters, all represented by Cigare Au Matcha, coming together for this unique project. The students experienced a mix of nerves and excitement, marking their first time in a video environment, which was a thrilling yet challenging adventure for them. The camaraderie among them was evident as they practiced their roles and prepared for the shoot, embodying the essence of good teamwork and friendship.

Natsuki Hanae’s portrayal of Tea Leaf Sensei is particularly noteworthy, as he balances warmth with a robust commanding presence. He embraced the challenge of voicing rapid lines that introduced the product's features, capturing the attention of audiences with a blend of enthusiasm and professionalism. During recording sessions, he repeatedly engaged with challenging scripts, ensuring the final take was perfect.

The Product Launch


The Cigare Au Matcha features a careful balance of flavors: Uji matcha's richness combined with luxurious butter undertones. It debuts as:
  • - 5-piece package available for 994 yen (excluding tax);
  • - 14-piece package priced at 2,916 yen (excluding tax).

This limited edition confection will be available at Yokumoku stores across Japan and through the official online shop until stocks last. The promotional video is designed not just to highlight the product but remind consumers of the love and craftsmanship that goes into each piece of Cigare Au Matcha.

To view the campaign video "Cigare Au Matcha’s Wish," visit this link and share in the joy and anticipation surrounding the new product launch.

Conclusion


Experience a taste of luxury with Cigare Au Matcha from Yokumoku; it promises to envelop you in a moment of indulgence while savoring the unique flavors. Don't miss out on this delightful offering that strives to be loved by all! Check out more details on Yokumoku's official website.


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Topics Consumer Products & Retail)

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