Sandals and Beaches Resorts Launch New Loyalty Program: Island Insiders Club

A New Chapter in Loyalty: The Island Insiders Club



In a bold move towards enriching the guest experience, Sandals and Beaches Resorts have launched their newly rebranded loyalty program, the Island Insiders Club. This exciting initiative will replace the long-standing Sandals Select Rewards program, which has served guests since 2008. The transition is set to take effect on July 1, 2026, and all current members will retain their status and benefits without interruption.

The new program is designed to foster a deeper connection with the Caribbean lifestyle, providing members with an array of exclusive rewards and experiences that reflect the vibrant local culture. Peter Menges, Senior Vice President of Loyalty at Unique Vacations, Inc.—the worldwide representative of Sandals and Beaches Resorts—expresses the vision behind this launch. He states, “We are expanding how loyalty shows up across every stay to encapsulate what our loyal members already are—an inside part of the Sandals and Beaches family.” This statement underscores the dedication of the brand to listening to guest feedback through focus groups and surveys.

Seven Levels of Loyalty


Guests can join the Island Insiders Club even before their first visit and start accumulating points immediately after their initial stay. The program is tiered into seven levels, from Shell to Ambassador, creating an evolving experience that rewards consistent patronage in imaginative ways.

Key Features and Benefits


The Island Insiders Club offers a myriad of benefits designed to enrich each visit, including:
  • - Flexible Insider Reward: Members can choose from a variety of activities including relaxation at the Red Lane Spa or engaging in adventurous tours with Island Routes.
  • - Insiders Shop: A private online store provides access to unique, premium merchandise, including handcrafted items that are exclusive to club members.
  • - Room Upgrade Hotline: Members can request room upgrades up to 30 days before their trip, as well as enjoy discounts on upgrades.
  • - VIP Concierge Line: A dedicated team supports Diamond, Pearl, and Ambassador members with a range of services like flight bookings and special requests.
  • - Exclusive Insider Experiences: Members gain access to special events centered around culinary delights, diving initiatives, and more.
  • - Discounts and Credits: Returning members will enjoy perks like a 20% discount on the Manager's Wine List and a $200 laundry service credit for Ambassador members.
  • - Complimentary Week Stay: Members earn a free week at any resort after accumulating 70 paid nights.
  • - New Member Incentive: New members receive 5,000 bonus points after their first visit, enhancing their journey from the very beginning.

Beyond these offerings, club members will benefit from exclusive discounts on various amenities, such as cabana access, photoshoots, and future stays, thereby extending the sense of belonging and loyalty.

A Nostalgic Touch


The visual branding of the Island Insiders Club highlights a pair of sandals, a tribute to the history of Sandals Resorts and a symbol of loyalty shared among the community. This refreshed identity reflects both tradition and modernity, signaling a new phase in member engagement.

Early Access for Loyal Members


In a surprise announcement, the Island Insiders Club was introduced to the brand's devoted members during a special video conference, termed “Step Inside Our Sandals.” This event provided a platform for loyal customers to learn about the upcoming changes firsthand and discuss the program’s benefits ahead of the general rollout.

About Sandals and Beaches Resorts


Sandals Resorts has long been known for offering an adults-only all-inclusive Caribbean vacation experience tailored for relaxation and adventure alike. With locations spanning across Jamaica, The Bahamas, Saint Lucia, and more, guests indulge in authentic island culture infused in every aspect of the stay.

Beaches Resorts, on the other hand, caters to families, making it the perfect destination for those seeking fun-forward adventures in the Caribbean, with facilities and programs designed for every age group. Emphasizing inclusivity, Beaches is recognized as an Advanced Certified Autism Center, ensuring that all families can find joy and create lasting memories.

For more information about the Island Insiders Club, or to sign up, visit sandals.com/islandinsidersclub. Embark on a journey into a world amplified by loyalty and harmony with Sandals and Beaches Resorts today!

Topics Travel)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.