Supporting the Future of Restaurants amid Rising Food Prices: PLECO's Campaign

Supporting the Future of Restaurants

As food prices continue to rise and restaurant closures reach unprecedented numbers, it is essential to provide support to the dining industry. PLECO Foods, a leading general food wholesaler based in Shinagawa, Tokyo, is stepping up with an ambitious campaign worth 210 million yen aimed at boosting new restaurant openings. The campaign, which starts on October 1, 2025, is designed to assist more than 100 new restaurants, building on the success of its previous initiatives.

Campaign Background

Founded in 1955, PLECO Foods has consistently prioritized the prosperity of its restaurant partners under the motto of "Creating Enjoyment and Smiles through Food." Over the decades, the company has supplied high-quality, fresh, and safe products to its customers. In the wake of ongoing inflation affecting the food industry, PLECO aims to make a significant difference with this campaign. Celebrating its 70th anniversary this year, PLECO is set to showcase its commitment to the future of dining by providing robust support to new establishments.

This campaign serves as a gesture of gratitude towards the community, offering points that can be used on PLECO’s order site 'PRECoCo'. Each new restaurant that successfully registers will receive a 30,000 yen worth of points, available to the first 700 qualifying venues. These points can be redeemed for a variety of fresh products, including meats, vegetables, and fish.

Campaign Details

- Entry Period: October 1, 2025, to February 28, 2026
- Eligible Establishments: New restaurants opening from October 1, 2025, to August 31, 2026, in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, and Saitama). Note: Islands are excluded from the delivery area, and some products may not be deliverable.
- The campaign will conclude when 700 restaurants have entered, so participants are encouraged to act swiftly.

For more information, potential participants can visit this link to learn about how to apply and to access further details of the campaign.

About PLECO Group

Known as the "Creators of Enjoyment and Smiles through Food," PLECO Group has built a reputation as specialists in fresh food products. With a focus on providing safe, high-quality, and fresh ingredients, the company also addresses the cleanliness and presentation of dining establishments through tailored services. Established in April 2025, PLECO's food manufacturing division produces ready-to-eat meals for supermarkets and restaurants, ensuring quality and convenience for its clients.

Currently, PLECO delivers ingredients to over 35,000 customers, including restaurants, schools, hospitals, and care facilities, with approximately 31.7% of Tokyo's dining establishments relying on their services. The company aspires to be a good partner for the development of the restaurant industry, expanding its business model beyond traditional food wholesaling to contribute to a rich food culture.

With approximately 1,366 employees as of August 2025 and a projected annual revenue of 30.4 billion yen for the fiscal year ending March 2025, PLECO Foods is well-positioned to lead the charge in revitalizing the dining scene amidst challenging economic conditions.