#Japan #Tokyo #DM Mitsui #Natural Sweetener #Kibi Sweet

Kibi Sweet: A Redefined Natural Sweetener

The all-natural sweetener Kibi Sweet, known for providing the same sweetness as sugar while using only a third of the quantity, has unveiled a new look, responding to consumer demands and preferences. Starting September 9, 2026, the revamped packaging promises both enhanced visibility and clarity about its benefits, catering to the rising health-conscious market.

Addressing Consumer Needs

In an effort to stay relevant and appealing, DM Mitsui Sugar Co., Ltd., based in Minato, Tokyo, engaged in consumer surveys to better understand the preferences of their loyal customers. The feedback indicated a strong desire for a more eye-catching product, emphasizing its plant-based origins and its role in calorie control.

The redesigned packaging encapsulates these insights, making it easier for consumers to recognize the product at a glance, highlighting its key features: "100% plant-derived ingredients" and "use only one-third of the amount of sugar". Recognizing the growing concerns about calorie intake and the preference for more natural ingredients, this fresh design articulates the product’s health benefits in an intuitive manner.

Why Choose Kibi Sweet? Three Key Points

1. Sweetness at a Third of the Amount:
Kibi Sweet employs an extract from monk fruit, a plant known for its robust sweetness, allowing consumers to enjoy the same sweet flavor traditionally provided by regular sugar but with only one-third of the quantity. This reduction not only eases calorie and carbohydrate management but also simplifies everyday cooking and beverage preparation.

2. Commitment to Quality Ingredients:
The sweetener incorporates sugar derived from Okinawa's Ishigaki Island, combined with monk fruit extract. This unique blend emphasizes natural flavors and is ideal for those adopting a lifestyle centered around healthy, natural food choices.

3. Distinct Flavor Combining Richness and Aroma:
By combining the sweetness of monk fruit with the depth and taste of Ishigaki Island sugar, Kibi Sweet offers a unique flavor profile. This dedication to crafting a sweetener that retains the richness associated with traditional sugar showcases the expertise of a sugar manufacturer with deep knowledge of sugar's nuances.

Suggested Recipes Using Kibi Sweet

Kibi Sweet comes in a light powder form that mixes easily and is three times sweeter than regular sugar—ideal for reducing sugar use to a third of usual amounts in recipes. However, note that adjustments in texture, rise, and color may occur in baked goods due to the lower sugar content. Here are three delicious recipes to try:

• - Healthy Strawberry Milk Mousse

Recipe Link

• - Pork Ginger with Tomatoes

Recipe Link

• - Spinach with Sesame

Recipe Link

Product Overview

• - Product Name: Kibi Sweet
• - Content: 150g
• - Price: Open Price
• - Launch Date: September 9, 2026
• - Sales Area: Nationwide
• - Brand Site: Kibi Sweet

Development Background

As Japan faces a declining sugar consumption rate due to population decrease and shifts towards alternative sweeteners, DM Mitsui Sugar has partnered with Saraya, the top producer of low-calorie sweeteners, to create a product that harnesses the qualities of both sugar and natural sweeteners. Launched in July 2024, this 100% plant-based product effectively maintains the rich taste of sugar while capitalizing on the sweetness of monk fruit extract.

DM Mitsui Sugar Co., Ltd., guided by a philosophy of expanding happiness in people's lives, continues to refine its product offerings to cater to a diverse consumer base, emphasizing nutrition and health across various life stages.

About DM Mitsui Sugar Co., Ltd.

• - Company Name: DM Mitsui Sugar Co., Ltd.
• - Location: 5-26-16 Shiba, Minato, Tokyo, Japan
• - CEO: Taku Morimoto
• - Established: September 4, 1947
• - Business: Manufacturing and selling refined sugar and related products, including functional foods, and real estate business
• - Official Website: DM Mitsui Sugar