Lavazza Marks A Decade as US Open's Official Coffee with Tablì Launch and Enhanced Fan Engagement

Lavazza's Legacy at the US Open

For over a decade, Lavazza has proudly held the title of the Official Coffee of the US Open, creating a strong link between tennis and exceptional coffee culture. The 2026 tournament marks the 12th year of this fruitful partnership, which not only highlights the brand's commitment to quality but also its dedication to elevating the overall fan experience.

Starting from August 23 to September 13, 2026, the USTA Billie Jean King National Tennis Center will be infused with the rich heritage of Italian coffee through Lavazza's latest offering: Tablì. This innovative single-serve coffee system stands out through its use of tabs made entirely from 100% coffee, providing both convenience and quality. Available on LavazzaUSA.com and set to launch on Amazon later this month, Tablì is expected to revolutionize the way coffee is consumed, both at the tournament and beyond.

Coffee Offerings That Delight

In addition to showcasing the Tablì system, Lavazza will be serving an array of delectable coffee beverages that will tantalize fans' taste buds throughout the tournament. Visitors can look forward to signature 'coffeetails' crafted from Lavazza espresso as well as classic and specialty offerings including the Ice Tiramisu and the luxurious Caffè Emiliano. This iced coffee innovation combines cold brew with cherry syrup, topped with a soft mascarpone mousse and a sprinkle of cocoa powder for a truly luxurious drink experience.

An Engaging Fan Experience

To commemorate the launch of Tablì, Lavazza is implementing various fun and interactive fan experiences. At the Lavazza booth located at Court 8, attendees will have the chance to sample Tablì during select hours throughout Fan Week (August 23-29). Fans can engage in interactive games for a shot at winning exclusive Tablì merchandise and prizes, while the nearby Court 6 Coffee Bar Lounge serves as a relaxing spot to unwind, capture memorable photos, and indulge in delicious hot and iced coffee beverages.

Bringing Tablì to the Heart of New York City

Beyond the US Open, Lavazza is set to take Tablì to the streets of New York City, collaborating with Highsnobiety to create a dedicated event aimed at reaching more coffee lovers in the area. Lavazza will also bring Tablì to the US Open Experience event at Hudson Yards from August 30 to September 5, alongside special coffee offerings at select Eataly locations in New York and New Jersey.

A Partnership Built on Excellence

According to Daniele Foti, Vice President of Marketing for Lavazza North America, there’s a natural synergy between Lavazza and tennis—both embody a passion for excellence and meticulous craftsmanship. This year's launch of Tablì reflects this commitment to innovation while honoring Lavazza's Italian roots. As one of the most prestigious sporting events in the world, the US Open provides an ideal platform for Lavazza to continue its legacy and engage with fans.

The Future of Coffee and Tennis

Lavazza's ongoing dedication to the sport is also evidenced by its partnership with Jannik Sinner, the current ATP World No. 1 and a proud ambassador of the Lavazza brand. Their renewed partnership extends through 2030, aligning with Lavazza's ethos of authenticity, cultural connection, and excellence. Over the last 15 years, Lavazza has served upwards of 15 million cups of coffee to around 25 million spectators, establishing itself as an integral part of the tennis world.

As Lavazza embraces its role as a significant player in both the coffee industry and the sports world, fans can expect even more innovative products and experiences in the coming years. To learn more about Lavazza and Tablì, visit lavazzausa.com.