Limited Time Autumn Discount on Ploom AURA Starter Kit Launching September 14

Exciting Autumn Promotion for Ploom AURA



Starting from September 14, 2026, Japan Tobacco (JT) is set to launch an exciting autumn promotion for its innovative heated tobacco device, Ploom AURA. For a limited time, customers can purchase the Starter Kit at a special price of ¥1,480 (including tax), significantly reduced from the regular manufacturer's suggested retail price of ¥2,980. This campaign will run until October 25, 2026, and will be available at the CLUB JT online store, across various Ploom Shops, and at selected convenience stores and tobacco retailers.

The Ploom AURA represents the evolution of heated tobacco technology with a strong focus on delivering an exceptional flavor experience. Utilizing JT's proprietary heating technology, known as SMART HEATFLOW, the device allows users to experience unprecedented satisfaction while savoring the authentic taste of tobacco. Additionally, the HEAT SELECT SYSTEM provides four different heating modes, enabling users to tailor their smoking experience according to personal preferences.

The design of the Ploom AURA has also undergone significant enhancements, featuring delicate organic curves and a compact, slim profile that beautifully combines aesthetics and functionality, elevating the smoking experience for users.

This limited-time campaign aims to make the Ploom AURA accessible to more customers, promoting inclusivity and greater enjoyment of the device. The Starter Kit includes the device, cleaning stick, and USB Type-C™ cable, although the AC adapter is sold separately for ¥980 (including tax). It's important to note that prices may vary by retail outlet, so customers are encouraged to verify the details at their selected stores.

Campaign Highlights


  • - Target Product: Ploom AURA Starter Kit
  • - Available Colors: All ten colors launched by September 14, 2026
  • - Contents: Device, cleaning stick, USB Type-C™ cable
  • - Campaign Price: Special limited-time price of ¥1,480 (previously ¥2,980) for the Starter Kit
  • - Promotion Period: September 14 to October 25, 2026

Additionally, the promotion may differ slightly depending on various sales channels. This initiative is part of JT's ongoing series of discounts for the Ploom AURA throughout September and October. The Ploom AURA Starter Kit will be available for purchase at:
  • - CLUB JT online shop: CLUB JT Online Store
  • - CLUB JT official ONLINE SHOP on Rakuten: Rakuten Store
  • - CLUB JT official online shop on Yahoo: Yahoo Store
  • - Various Ploom Shops across Japan
  • - Selected Convenience Stores
  • - Certain Tobacco Retailers

It is important to mention that the Glacier White color has been on sale since July 7 at selected convenience stores. For updated stock availability of the Ploom AURA, customers should reach out directly to the participating outlets.

About Ploom


The Ploom brand is committed to delivering the most satisfying smoking experience, continuously evolving its heated tobacco products. From expertly crafted blends to state-of-the-art heating technologies and thoughtfully designed devices, Ploom focuses on maximizing flavor, aroma, and the overall enjoyment of each puff.

The Ploom AURA is designed to redefine the experience of heated tobacco, offering reliable extraction of flavor components through SMART HEATFLOW technology, ensuring users can enjoy rich taste and satisfying smoking from start to finish. Furthermore, with the HEAT SELECT SYSTEM, consumers can find their optimal setting for a personalized experience.

The Ploom CUBE offers users similar features and flavors as the AURA, maintaining Ploom's dedication to taste without compromise, showcasing a rounded cube shape that fits comfortably in hand, presenting an alternative for quality seekers.

Ploom Customer Service:
  • - Phone: 0120-108-513
  • - Hours: 10:00 to 21:00 daily
  • - Closed: December 30 to January 4

Topics Consumer Products & Retail)

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