#Japan #Kumamoto #Kumamon #JR Kyushu #HEALTHREE

Celebration of Kumamon’s 15-Year Anniversary

In a delightful celebration of 15 years of the iconic Kumamon, JR Kyushu is excited to announce a collaborative event with HEALTHREE, a health care gaming application. Starting March 6, 2026, this campaign brings together these beloved entities for an unforgettable experience that combines digital activities with local culture.

About the Collaboration Campaign

The collaboration with HEALTHREE aims to promote health and wellness through a fun and engaging medium. Users from anywhere in the country will have access to the HEALTHREE app where they can participate in special in-app content and events. Additionally, there will be a local walking event in Kumamoto, designed to immerse participants in the beauty of the region while encouraging them to stay active. As users engage more with the activities, they will discover more about Kumamoto’s charm through interactive experiences that merge online and offline worlds.

Campaign Details

• - Event Duration: March 6, 2026, 12:00 PM to March 22, 2026, 11:59 PM
• - Special Website: HEALTHREE Campaign Site
• - Note: Some scheduling may vary according to the campaign specifics, and changes may occur without notice.

Highlights of the Collaborative Event

1. HEALTHREE App Collaboration Event

Players will discover a specialized Kumamoto map within the HEALTHREE app featuring Kumamon as a rival character, adding an exciting twist to daily gameplay. Users can collect unique items obtainable only through this collaboration, leading to an opportunity to win a gift set of fruits grown in Kumamoto, alongside exclusive Kumamon-themed avatars within the app as well.

2. JR Kyushu Collaboration NFTs

The collaboration will also introduce a series of NFTs for sale—including premium, silver, and bronze passes. These tokens will be available on the JR Kyushu’s “Next Favorite Things” site and will offer buyers exclusive experiences and merchandise tied to the campaign.

• - Sales Site: Next Favorite Things

- Product Details:
- Premium Pass: Available from February 20, 2026, priced at ¥10,000 (limited to 20); includes a Kumamoto meetup tour and JR Kyushu original merchandise among other perks.
- Silver Pass: Available during the main event period for ¥8,000 (limited to 30), featuring unique merchandise and avatar items.
- Bronze Pass: Priced at ¥3,000 (no limit), with exclusive avatar items.

3. Local Walking Event - HEAL-3 MEET UP @ Kumamoto

To elevate the experience, a walking event will be organized for premium pass holders, taking place in Kumamoto City. This event connects real-life exploration with the app experience, allowing participants to enjoy the charm of Kumamoto through their footsteps.

• - Event Timing: March 15, 2026, from 11:00 AM to 1:00 PM.
• - Location: Kumamoto Castle Seimen.
• - Eligibility: Only applicable for purchasers of the JR Kyushu collaboration premium pass.

About HEALTHREE

HEALTHREE is an innovative health care game application that integrates gamification with a unique rewards system. It encourages users to develop healthy exercise habits without the need for initial investment or complicated setups. By simply exercising, users can earn rewards and actively contribute to fostering a healthier lifestyle.

With a mission to “make people healthy through enjoyment,” HEALTHREE strives to tackle social issues related to health maintenance. By leveraging cutting-edge Web3 technology, it supports individuals and companies in building sustainable health habits and promoting overall well-being.

For more information, visit their official website: HEALTHREE.