Mari Amimoto Partners with BASE FOOD
BASE FOOD Corporation, headquartered in Meguro, Tokyo, has announced a supplier contract with Mari Amimoto, a designated athlete of Japan's wheelchair basketball team. This collaboration aims to enhance sports performance and promote healthy living under the initiative named "BASE UP SPORTS PROJECT."
Overview of the BASE UP SPORTS PROJECT
The BASE UP SPORTS PROJECT is part of the broader BASE UP PROJECT, which focuses on helping individuals shine brightly while contributing to a society filled with smiles. Through sports, music, arts, and culture, BASE FOOD promotes incorporating complete nutritional foods into daily life to improve mental and physical health. This partnership with Amimoto is a significant step within the project, allowing her to benefit from the various products in the BASE FOOD series.
BASE FOOD offers a range of complete nutritional foods aimed at supporting physical well-being and athletic performance. As part of this initiative, the company will provide Amimoto with dietary support through their products and engage in activities to raise awareness about nutrition and sports performance enhancement. The goal is to foster a healthy lifestyle through food that is both nutritious and enjoyable.
Mari Amimoto – An Exceptional Athlete
Mari Amimoto boasts an impressive athletic career with participation in three Paralympic Games and extensive experience in national teams for over 21 years. Domestically, she plays for the Cocktail women's team, a powerhouse in Japan known for clinching the Empress's Cup nine times consecutively. Internationally, she has played in various leagues, including Australia's women's league, as well as mixed-gender teams in Germany's Bundesliga, the Spanish league, and the French league.
On her Instagram, Mari Amimoto shares snippets of her life and training, including her experiences with BASE FOOD products. She expressed her happiness about receiving support for her favorite cookie and bread from BASE FOOD, acknowledging its role in her breakfast routine, despite her challenges with morning meals. Amimoto looks forward to experimenting with recipe adaptations and sharing them through her social media platforms, emphasizing her excitement for the journey ahead.
BASE UP PROJECT Framework
The BASE UP PROJECT is designed to support artists, athletes, and dreamers who strive for success while working towards a sustainable society. It aims to promote health and nutrition, encouraging participants to engage in various activities that foster joy and well-being. With this philosophy, BASE FOOD positions itself as a pivotal contributor to a healthier future.
Supporting All Athletes
BASE FOOD invites athletes and sports teams of all levels to join the "BASE UP SPORTS SUPPLIER" program to enhance their performance through smart nutrition. The program includes the establishment of long-term supplier contracts and short-term sampling programs designed to introduce a wider audience to BASE FOOD's offerings. Interested participants can find more information and application details on BASE FOOD's official Note page.
Exciting Collaborations Ahead
As the partnership between Mari Amimoto and BASE FOOD unfolds, the company plans to engage further with the athlete, potentially expanding its support to various sports communities. By providing nutrition-focused solutions that align with athletes' needs, BASE FOOD demonstrates its commitment to uplifting sports performance while advocating for complete dietary health.
Removing Barriers through Nutrition
The collaboration not only highlights the role of nutrition in sports but also signifies a larger movement towards supporting diverse athletic communities. With Amimoto as an ambassador, BASE FOOD seeks to inspire athletes to harness the power of nutritional food in their journey towards excellence.
For more information about BASE FOOD and its innovative products, visit their official website at
BASE FOOD Corporation.