Changing Wedding Trends
2025-07-07 02:08:15

New Survey Reveals Changing Attitudes Towards Weddings in Japan

Overview of the Survey



Tameny Inc., under the management of CEO Shigeru Sato and identified by the stock code TSE Growth 6181, has conducted a comprehensive survey regarding weddings. This study involved 2,406 unmarried men and women aged between 20 and 59, shedding light on their perspectives on wedding ceremonies during a time of changing expectations and budgets.

Background of the Survey



In recent years, the COVID-19 pandemic has significantly impacted social interactions, with many people voicing concerns about fewer opportunities to meet potential partners. Whereas wedding ceremonies and related gatherings such as receptions used to be popular venues for meeting new people, their efficacy in this regard is now being questioned.

Each year, our company conducts a steady survey focused on weddings, but this year's investigation expanded to include insights on attendees' frequencies and their intentions regarding future ceremonies. This report presents the resultant findings along with trends observed in attitudes towards wedding ceremonies among the surveyed demographic.

Summary of Findings



Key highlights from the survey reveal:
  • - A distinct decrease in the desire to host wedding-related ceremonies, particularly among individuals in their 20s and 50s.
  • - A budget preference for holding ceremonies below 1 million yen has seen a slight increase to 72%.
  • - The frequency of attending more than four ceremonies remains low, each category attracting just over 10% attendance.
  • - Prevalent notions around weddings, such as finding partners at receptions and the financial burden of continual gift-giving for ceremonies, appear outdated.

Willingness to Host Ceremonies



When asked whether they would like to hold a wedding ceremony, 30.4% responded positively, while 41.1% expressed they would prefer not to hold one. Despite the data showing stability from previous years, a downward trend is noticeable when comparing 2023 to 2024 survey results.

Interestingly, younger participants have become more cautious about spending on weddings, as signified by an 8.8 percentage point decrease in those wishing to host a ceremony. The variations across age groups indicate that different styles of weddings have emerged, reflective of a shift towards smaller, less traditional gatherings, with a focus on personal preferences.

Budget Allocations and Preferences



Among the participants considering hosting a wedding, a budget cap of 1 million yen or less was deemed appropriate by 72.0% of respondents, slightly higher than the previous year's data. Given the economic climate and rising costs, individuals are increasingly wary of financial obligations associated with weddings.

Participation Trends in Wedding Ceremonies



The percentage of participants having attended four or more wedding-related events (ceremonies, receptions, after-parties) remains low, underscoring a significant shift. For example, 67.7% of individuals in their 20s reported zero attendance at weddings, which shows a stark contrast to older cohorts. This indicates a potential decline in weddings being widespread community occasions.

Attitudes Toward Weddings as Meeting Grounds



The notion that weddings are prime venues for meeting potential partners is diminishing. Only 17.0% of respondents felt they would meet eligible individuals at these ceremonies, a stark contrast to previous generations. Additionally, financial burdens from multiple wedding invitations seem less daunting for youth today, indicating a shift in social expectations.

Conclusion and Future Directions



Overall, the survey reflects changing attitudes and realities around wedding ceremonies in Japan. With shrinking attendance at traditional ceremonies and evolving preferences toward smaller gatherings, the experience of attending a wedding is becoming increasingly special and rare. At Tameny, we continue to promote diverse options catering to current desires and societal shifts. Whether through intimate weddings, receptions, casual gatherings, or photography sessions, we remain committed to supporting our clients’ unique visions for their special moments.

For further engagement, Tameny focuses on various aspects, including various wedding service offerings, support systems for locales, and securing opportunities that ensure individuals can navigate their paths towards joyful celebrations.


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Topics People & Culture)

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