#Japan #Minato #Product Force #Daisuke Sugawara #Uni Research

Join Our Upcoming Webinar on Mixed Research Methods

On September 3, 2026, from 5:00 PM to 6:00 PM, Product Force, the leading company behind the direct research platform Uni Research, will hold an enlightening online webinar. This session features Daisuke Sugawara, renowned author of "User Research Mastery," who specializes in both qualitative and quantitative research methodologies.

Webinar Details

• - Date and Time: September 3, 2026, 5:00 PM - 6:00 PM (JST)
• - Location: Online via Zoom Webinar
• - Cost: Free
• - Theme: Mixing Qualitative and Quantitative Research

Daisuke Sugawara will explore the practical applications of the Mixed Methods approach, which combines qualitative user interviews and quantitative surveys. This interactive session aims to address common pitfalls faced by organizations trying to understand their customers effectively.

Background

In today's business landscape, understanding customers is crucial for product development, marketing, and overall business growth. Many companies are adopting user interviews (qualitative research) and surveys (quantitative research) as part of their understanding strategies. However, these methods are often implemented in silos, leading to various challenges, such as:

• - Confusion Over Representativeness: While in-depth interviews may surface a deep opinion from one user, businesses remain uncertain if this reflects a broader trend.
• - Lack of Insight Into Choice Rationale: Surveys provide numerical data, yet they often fail to explain why users made certain decisions, missing the reasoning behind their choices.

This webinar aims to bridge these gaps by teaching participants how to effectively combine qualitative and quantitative insights, leveraging AI's transformative impact on research processes.

Who Should Attend

This webinar is perfect for:

• - Brand Managers
• - Business Development Staff
• - Product Planners
• - Marketing Professionals
• - Product Managers (PM)
• - Designers

If you are involved in internalizing interviews or surveys and are struggling with the implementation of differentiated methodologies or how to combine them effectively, this webinar is particularly for you. Moreover, if you aim to enhance your research practices and translate insights into actionable business outcomes, attending this session will be invaluable.

About the Speaker

Daisuke Sugawara is a specialist in UI/UX design at iSRE Design and a researcher with a robust background in both marketing and design research. A graduate of Sophia University's Department of Journalism, Daisuke began his career at Gakken, a major publishing company. He then worked as a director overseeing quantitative surveys at Japan's largest marketing research firm, managing over 500 monthly questions. Currently, he supports UI/UX design at iSRE Design and actively engages in research trends through his newsletter, "Research Hack 101." He is also known for his books, including "User Research Mastery" and "Hypothesis-Driven Marketing from Research."

Why Attend?

Participating in this event will not only elevate your understanding of research methodologies but also enhance your skills in blending qualitative and quantitative approaches. Gain insights that can result in more accurate customer understanding and impactful business decisions.

For more details and to register for free, click here.

About Uni Research

Uni Research stands out as Japan's foremost direct research platform, capable of conducting user research with rapid turnaround times and reduced costs. It caters to over 3,600 companies and has facilitated more than 86,000 surveys. Offering services such as online interviews, AI-assisted interviews, surveys, and various research needs, Uni Research is equipped to meet diverse research objectives efficiently.

Company Overview

Company Name: Product Force
CEO: Hiroki Hamaoka
Location: Toranomon Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo
Established: January 2023
Business: Development and operation of the direct research platform "Uni Research"
Corporate Website: Product Force