EBANX Appoints Robert-Jan Lieben as Europe VP to Enhance E-Commerce Links

EBANX Appoints Robert-Jan Lieben as New Vice President in Europe

EBANX, a prominent player in the payment service provider sector focusing on emerging markets, has announced the appointment of Robert-Jan Lieben as its new Vice President for Commercial Operations in Europe. This strategic move aims to bolster EBANX's engagement with European tech companies that are keen to expand into the rapidly growing digital markets across Latin America, Africa, and India.

With nearly 20 years of experience in the payment industry, including a significant role at PayPal, Lieben is set to leverage his extensive knowledge to enhance EBANX's partnerships in Europe. His appointment comes at a time when European companies are increasingly interested in entering markets like Brazil, Mexico, Colombia, Nigeria, South Africa, and India, where online sales are projected to surpass USD 1.3 trillion by 2027.

The Opportunity in Emerging Markets

The digital landscape in emerging markets is witnessing substantial growth. According to the latest edition of EBANX’s comprehensive study, Beyond Borders, industries strongly represented by European businesses are growing at an unprecedented rate. For instance, online retail in Latin America alone is expected to accelerate by 26% annually until 2027. Additionally, sectors such as gaming, travel, and streaming are projected to experience double-digit growth in these regions.

As Lieben expressed during his announcement, "All tech companies are seeking ways to amplify their business and, importantly, to seize opportunities at the right moment. There hasn't been a better time to invest and expand in these fast-growing regions."

The digital payment trends and local payment methods play a crucial role in this expansion. Emerging markets are not just growing; they are evolving towards real-time payments, shifting the traditional financial landscape towards more instantaneous solutions.

Local Expertise Meets Global Strategy

Lieben's role is vital, as he combines his understanding of European business dynamics with EBANX’s insights into local market regulations and consumer behaviors. As João Del Valle, CEO and Co-founder of EBANX, stated, “This alignment creates a powerful bridge among these economies.” His leadership is expected to navigate the complexities that European businesses face when entering these robust markets.

Key to this expansion strategy are local payment methods like Brazil's Pix and Mexico’s SPEI, which facilitate immediate transactions and cater to local preferences. EBANX's ability to provide local processing combined with a global settlement structure is pivotal for any business looking to venture into these territories.

The benefits are already evident; businesses that utilize EBANX's platform for local payment methods like Pix have reported a notable increase in revenue and customer engagement. EBANX merchants accepting Pix saw a 16% revenue boost and a 25% growth in clientele. This trend indicates the tremendous potential available in these emerging marketplaces when businesses adapt to local payment ecosystems.

Preparing for the Future

With the anticipated launch of features like Pix Automático, which will offer recurring payment solutions, EBANX is poised to facilitate easier transaction solutions for its merchants. The fast-paced evolution of payment methods highlights the necessity for companies to stay ahead in the digital financial landscape.

In conclusion, Robert-Jan Lieben's appointment marks a new dawn for EBANX in Europe. His depth of experience, combined with EBANX's commitment to enabling seamless access to local payment solutions, positions the company well for the future. Emerging markets like Latin America, Africa, and India are leading the way in digital commerce transformation, and EBANX, under Lieben’s leadership, is set to capitalize on these opportunities, paving the way for European companies to succeed in high-growth economies.

For more information about EBANX, visit their website or check their LinkedIn profile.