#Japan #Tokyo #ArtSticker #PRESS BUTTER SAND #SWEETS MEETS ART

PRESS BUTTER SAND and ArtSticker: A Unique Collaboration

In a groundbreaking initiative, the renowned butter sandwich specialty shop, PRESS BUTTER SAND, has teamed up with the innovative art communication platform, ArtSticker, to launch an exciting new project titled SWEETS MEETS ART. This collaboration promises to blend the worlds of gourmet food and contemporary art, offering customers a sensory experience that delights in every way.

About PRESS BUTTER SAND GALLERY

Founded by BAKE INC., PRESS BUTTER SAND specializes in exquisite butter sandwiches, a must-try for confectionery lovers. The PRESS BUTTER SAND GALLERY is a premium series that serves as a creative laboratory for crafting inspiring sweets. Each butter sandwich, shaped into a 45mm x 45mm square, acts as a canvas where flavor and artistic expression collide. The gallery aims not only to evoke taste sensations but to amplify emotional responses through unique combinations of culinary delights and artistic interpretations.

By collaborating with various artistic elements, the brand seeks to expand its appeal to both seasoned confectionery enthusiasts and those who may not usually indulge in sweets. This approach centers on creating an immersive "sweets experience" that captivates the five senses and ignites creativity.

The SWEETS MEETS ART Project

The SWEETS MEETS ART project is a series of four releases featuring artworks by emerging artists that showcase the flavors of PRESS BUTTER SAND's unique butter sandwiches. Each artist engages with the products, tasting the flavors and translating their sensory experiences into visual art forms. This project aims to produce a "cross-modal phenomenon", where visual elements enhance the interaction between sight, taste, sound, smell, and touch, leading to an unprecedented emotional experience for customers.

The first installment features designs inspired by the flavors of the butter sandwiches that strongly resonate with the summer vibes and the artistic aesthetic tied to PRESS BUTTER SAND. The collaboration redefines the confectionery landscape by merging visual art and culinary artistry.

Enthusiastic Support from Artists

Renowned figures in the contemporary art scene are participating in this collaboration, adding their unique perspectives to the project. Shuhei Ooyama, in charge of the ArtSticker project, expressed his excitement, stating that this collaboration redefines creativity by inviting artists to step outside conventional boundaries and explore fresh, innovative expressions.

Quoting Ooyama, “This collaboration with PRESS BUTTER SAND is an opportunity to create something that challenges existing norms. Each artist brings their unique interpretation to the flavors of the butter sandwiches, leading to the birth of uniquely special products.” Customers can expect to embark on a unique journey from the moment they pick up the products right until the last bite, indulging in an enchanting fusion of flavors and art.

Featured Artists and Their Inspirations

1. Nico Ito - A recent graduate from Musashino Art University, Nico's work revolves around imaginative scenes that blend the futuristic with retro elements. He aims to capture the essence of non-existent worlds through his art.
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2. Moe Shimada - A graduate of Tokyo University of the Arts, Moe specializes in oil painting with complex digital effects. She skillfully reveals colors and distortions invisible to the naked eye, offering a modern perspective to traditional oil painting.
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3. Momoko Nakamura - An illustrator known for her distinctive floral motifs combined with expressions of female characters, Momoko draws inspiration from the intrinsic beauty of nature.
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4. Shoichi Okumura - A graduate from Tama Art University, Shoichi’s works merge traditional Japanese painting with contemporary motifs, exploring themes of paradise influenced by modern society.
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About ArtSticker

ArtSticker, operated by The Chain Museum, offers a platform for engaging with art and fostering dialogue, facilitating a holistic experience of art appreciation. It encompasses a range of works from celebrated and emerging artists, focusing on various genres including installation and painting. ArtSticker not only exists in the digital realm but aspires to connect artists directly with the world through unique physical spaces, making art more accessible to everyone.

PRESS BUTTER SAND, established in 2017 at Tokyo Station, has rapidly expanded both domestically and internationally, offering butter sandwiches that are carefully crafted using high-quality ingredients, showcasing the perfect balance of texture and flavor. This innovative fusion of culinary delight with artistic creativity sets a new standard in the confectionery world—one that is bound to captivate hearts and palates alike.

As PRESS BUTTER SAND continues its journey of culinary excellence and creativity, the collaboration with ArtSticker promises to offer an unforgettable experience that goes beyond taste, into the vibrant world of contemporary art.