Johnnie Walker Vault and Olivier Rousteing Launch 'The Couture Blend' Celebrating Creative Partnership

A Bold New Whisky Collaboration

Johnnie Walker Vault has once again teamed up with renowned fashion designer Olivier Rousteing to introduce The Couture Blend. This release marks the second initiative under their innovative partnership, building on the success of Couture Expression, the first release from the Johnnie Walker Vault luxury line. The launch took place in London on October 3, 2025, coinciding with Rousteing's milestone 40th birthday, symbolizing personal growth and daring creativity.

Creation Process

The Couture Blend is not just another bottle of whisky; it represents a creative evolution. Crafted within the enigmatic Johnnie Walker Vault, a hidden creative space in Edinburgh, this blend celebrates both artistry and tradition. Master Blender Dr. Emma Walker meticulously selected ten unique whiskies from a spectacular collection of 500 rare casks, creating a blend that fuses modern experimentation with historic taste.

Drawing from whiskies as old as 40 years, Dr. Walker layered classic flavors with innovative selections from contemporary distilleries. She utilized ghost whiskies from closed distilleries like Port Dundas and Caledonian, melding them with progressive whiskies from the 80s and 90s, such as Benrinnes and Cragganmore. This combination results in a depth of flavor that captures the essence of Rousteing's journey in fashion.

A Tribute to Artistry

Reflecting on Rousteing's journey, Dr. Walker stated, "I was inspired by Olivier's story of progress over the last forty years, from early self-discovery to modern creativity." The blend is designed to evoke a sense of struggle and triumph, combining the traditional with the avant-garde. Elements such as malts matured in wine casks, chocolate malt experiments, and a unique cloaking of smoke from Port Ellen enrich the blend's profile.

Rousteing’s architectural vision extends to the bottle design as well. He has skillfully reinterpreted the classic square bottle associated with Johnnie Walker while introducing a more dynamic and sculptural form. This architectural decanter merges a contemporary aesthetic with traditional elegance, embodying the paradox of minimalism and maximalism.

A Limited Celebration

With only 1,500 crystal decanters in existence, The Couture Blend is priced at $2,500. This limited-edition release features a luxurious gold finish and offers buyers the unique opportunity to personalize their collar with initials, making it a treasured collector's item. Available at select luxury retailers, this whisky offers an exclusive experience tailored for those who appreciate the finer things in life.

Rousteing expressed his excitement, saying, "In every couture show, there is a piece designed to take your breath away—this blend is that for me.” The release embodies not only a unique drinking experience but also an intersection of fashion and whisky artistry.

As whisky enthusiasts and fashion aficionados alike celebrate this stunning marriage of creativity, The Couture Blend stands as a testament to progress and the melding of two distinct yet complementary worlds. Johnnie Walker and Olivier Rousteing have not only crafted a remarkable whisky but have also created a story that reflects the essence of artistic collaboration in its most distilled form.

This release is sure to spark interest among collectors and lovers of fine spirits, emphasizing that both fashion and whisky share a narrative of tradition, innovation, and bold expression.