Topgolf and Black Clover USA Form Exciting 5-Year Partnership to Boost Golf Experience

Black Clover and Topgolf Team Up for a Unique Sponsorship

In an exciting move for the sports and entertainment industry, Topgolf has announced a five-year partnership with Black Clover USA, the lifestyle brand recognized for its vibrant headwear and apparel. This collaboration is set to enhance the Topgolf experience for nearly 40 million guests who visit its 102 venues across the United States annually.

The partnership, which kicks off this summer, positions Black Clover as Topgolf’s national uniform provider and official retail partner. Guests can expect to see a fresh and stylish look on Topgolf team members, featuring the brand’s distinctive aesthetic that resonates with the core values of both companies.

A major highlight of this partnership is the introduction of co-branded hats and specially designed apparel that will not only be worn by staff but will also be available for purchase at each venue. Black Clover’s fashionable headwear, along with exclusive branded tees and polos tailored for Topgolf players, aims to create a cohesive brand identity throughout all Topgolf locations. Additionally, the partnership will also include golf headcovers and gloves crafted by CMC Design, a subsidiary of Black Clover.

Rodney Ferrell, Vice President of Partnerships, Media, and Licensing at Topgolf, expressed enthusiasm about this collaboration, stating, "The partnership with Black Clover is about expanding Topgolf's cultural relevance and deepening how we connect with our community. The 'Live Lucky' ethos of Black Clover aligns perfectly with our mission to deliver exceptional experiences in sports and entertainment."

Moreover, this partnership goes beyond apparel as it integrates Black Clover into Topgolf’s newly launched Media Networks division. This initiative will place Black Clover branding across Topgolf’s extensive digital marketing platforms, which includes over 28,000 screens nationwide. The companies will also collaborate on promotional campaigns, such as a game sweepstake featuring $20,000 in prizes, all to be highlighted through Topgolf’s communication channels.

In addition to enhancing the Topgolf experience, both brands are committed to giving back to the community. Together, they will host various charitable initiatives supporting organizations like Make-A-Wish and Special Olympics. The commitment includes a national giveaway of 10,000 co-branded hats through one of Topgolf's charitable partners.

This five-year agreement, which runs through May 31, 2031, will see Black Clover's products create a unified experience from team uniforms to retail offerings. Steve Lichtie, CEO of Black Clover, commented on the partnership, remarking: "We're excited to share our 'Live Lucky' message with millions and provide stylish products that resonate with our audience."

As we look forward to this collaboration, improvements in the Topgolf experience are sure to attract a wider audience and indulge existing fans with enhanced offerings, determining the future of golf engagement in an exciting new direction.

For more details about Black Clover's products, guests can visit them online at blackcloverusa.com. For those eager to experience Topgolf's entertainment and dining options, information about venues can be found at topgolf.com.