#Japan #Tokyo #Marketing Research #Hirosi Tanaka #Masayuki Hagiwara

Upcoming Online Seminar on Marketing Research Challenges

On August 5, 2026, at 1:00 PM JST, a significant online seminar titled Addressing Current Challenges in Marketing Research: What We Need for Solutions will be held. This engaging session will feature distinguished speakers including Professor Hirosi Tanaka, a renowned honorary professor at Chuo University, and Masayuki Hagiwara, head of Oakfield Research Institute.

Overview

The seminar aims to explore the evolving landscape of marketing research, which has been crucial for informed decision-making and understanding consumer behaviors for many years. Rapid advancements in technology, particularly digitalization and AI, have introduced various challenges that professionals in the field must address. This seminar represents the fifth and final installment in a series focusing on these pressing issues.

Given recent shifts, from difficulties securing survey participants to concerns about data quality, the inherent question remains—Do we truly understand consumers? These challenges prompt a reevaluation of the importance and effectiveness of marketing research.

What to Expect?

In this final session, the conversation will revolve around what is needed to overcome the identified challenges in marketing research. Professor Tanaka, who has co-authored impactful works like The Marketing Issue, will guide participants through the intricacies linking marketing challenges to broader organizational issues faced by Japanese enterprises. Attendees will gain insights into necessary shifts in mindset and strategy that companies must adopt moving forward.

Seminar Details

1. Date and Time: August 5, 2026, from 1:00 PM to 2:00 PM JST (Doors open at 12:50 PM)
2. Format: Online (via Zoom)
3. Cost: Free, but prior registration is required!
4. Registration Link: NI Seminar Registration

Suggested Audience

This seminar is highly recommended for:

• - Individuals involved in marketing or product/service research.
• - Marketers engaged in brand development and data-driven decision making within their departments.
• - Those looking to systematically learn about the current state of marketing research.

Relevant Topics

• - Structural challenges within marketing and marketing research.
• - Qualifications necessary for marketers and researchers in the AI era.
• - Concrete steps that can be taken now to address challenges effectively.

Introducing the Speakers

• - Hirosi Tanaka: Honorary Professor at Chuo University, with a wealth of experience in marketing practices and a published author with numerous accolades, including leadership roles in marketing societies.
• - Masayuki Hagiwara: Director of Oakfield Research Institute, with an extensive background in leading marketing research companies and an educator at prominent business schools.

This seminar will provide a platform for exchanging best practices in navigating associated challenges, offering participants actionable insights to help facilitate innovation in marketing and research practices.

Don’t miss the chance to engage with these experts and enhance your understanding of the current dynamics influencing marketing research.

Please note that the content may be subject to change, and spots are limited, so early registration is advised. Thank you for your understanding regarding participation restrictions for those in the same industry.

For any further inquiries, feel free to reach out. We look forward to welcoming you to this informative event!