Maximizing Job Seeker Acquisition Through LINE, AI, and Data Integration

In today's competitive job market, the rising Cost Per Acquisition (CPA) for web advertising in the human resource industry poses significant challenges. To effectively maximize the number of job seekers without incurring excessive costs, it's essential to shift away from traditional recruitment methods that solely target the readily available workforce and instead focus on the potential talent pool.

Scheduled for April 17 and April 23, 2026, our free online seminar, co-hosted by Porters Inc. and Kuzen Corp., aims to tackle how to simultaneously reduce CPA while expanding the candidate pool. The seminar is titled "Achieving a Balance Between CPA Reduction and Candidate Lead Expansion! Utilizing LINE, AI, and Data to Approach Passive Talent".

Seminar Overview

As the job market evolves, relying exclusively on approaches targeting active job seekers is becoming increasingly risky and less effective. Many professionals understand the need to engage with the passive candidate pool, albeit they often lack a clear strategy for doing so or may struggle with short-term results. This seminar is designed to enlighten participants on the drawbacks of such a limited focus and present effective strategies for reaching out to passive candidates through tools like LINE and CRM systems.

Key Topics of Discussion

1. The Risks of Solely Engaging Active Candidates: Understanding why limiting efforts to the visible candidate pool can stifle growth and lead to challenges in achieving recruitment goals.
2. Strategic Use of LINE and CRM for Passive Candidate Outreach: Practical insights into using these platforms to seamlessly attract potential candidates without overwhelming existing resources.
3. Responding to Shifts in Candidate Interest: Discussing the importance of timing in contacting passive candidates when their circumstances change.
4. Success Stories: Highlighting case studies of companies that successfully engaged the passive talent market, along with tangible outcomes leading to improved CPA.

Target Audience

This seminar will particularly benefit:

- Business leaders and managers struggling to meet high sales targets under tight recruitment budgets.
- Professionals currently utilizing web advertising but failing to convert clicks into applications.
- Organizations with historical candidate data looking for effective engagement tactics.

Featured Speakers

- Noriyuki Fujita, VP of Marketing, Kuzen Corp.: With a background spanning numerous roles in digital marketing within the HR and educational sectors, Fujita's insights stem from his extensive experience in growing market shares across the board.
- Ken Makikongo, System Evangelist at Porters: A seasoned sales professional committed to solving client challenges through innovative approaches, Makikongo has successfully orchestrated numerous seminars aimed at enhancing overall value in the HR space.

Seminar Details

- Dates:

- April 17, 2026, from 16:00 to 17:00
- April 23, 2026, from 14:00 to 15:00

- Participation Fee: Free
- Format: Online
- Suitable For: Executives and decision-makers in the HR industry, particularly in recruitment and resource management.

About Porters Inc.

Founded with the mission to revolutionize employment through technology, Porters Inc. provides cloud-based solutions tailored for the HR sector, aiding over 2,200 companies globally. Our flagship product, PORTERS, will be highlighted during the seminar to showcase its innovative features including CRM functions, automated matching, and a specialized dashboard for human resource metrics.

- Website: Porters
- Location: Aoyama 3rd Floor, Toda Building, 8-5-34 Akasaka, Minato-ku, Tokyo, Japan
- CEO: Koji Nishimori
- Stock Code: 5126 (Tokyo Stock Exchange Growth Market)

We invite you to register for this informative seminar and advance your understanding of maximizing job seeker acquisition effectively utilizing technology.
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Join us on this journey to redefine recruitment strategies and ultimately foster better employment opportunities for job seekers worldwide!