Exciting Limited-Time Swatch Pop-Up Store Opens in Sendai's Fujisaki Department Store

Exciting Limited-Time Swatch Pop-Up Store Opens in Sendai

The renowned Swiss watch maker, Swatch, is making its debut in the Tohoku region with a limited-time pop-up store at Fujisaki Department Store, located on the first floor of the Ōmachikan in Sendai. Known for its unique designs and vibrant color variations, Swatch's pop-up promises to feature an exciting collection that appeals to all ages.

From the latest collections to popular collaboration items, the pop-up store offers a wide range of choices, including the beloved kids' watches under the FLIK FLAK brand. Here’s what visitors can expect:

- Swatch NEON Collection starting at ¥11,550 (inclusive of tax)
- OMEGA x Swatch 'MOONSWATCH 1965' for ¥41,800 (inclusive of tax)
- Blancpain x Swatch 'BIOCERAMIC SCUBA FIFTY FATHOMS COLLECTION GREEN ABYSS' priced at ¥61,600 (inclusive of tax)
- FLIK FLAK Collection for kids starting at ¥6,490 (inclusive of tax)

Store Details

- Store Name: Swatch Store Sendai Fujisaki Pop Up
- Location: 1st Floor, Ōmachikan, 3-2-17 Ichibancho, Aoba-ku, Sendai, Miyagi
- Phone Number: 0570-004-007
- Operation Dates: December 12, 2025 (Friday) – May 31, 2026 (Sunday)

Note: The event period is subject to change.

- Store Hours: 10:00 AM – 7:00 PM; until 7:30 PM on Fridays and Saturdays

Please note the store hours are aligned with the department store's operating hours.

About Swatch

Since its founding in 1983, Swatch has consistently made waves in the watch industry. The brand is recognized for its outstanding ability to capture the essence of the times through memorable designs, establishing itself as one of the world's leading and most beloved watch manufacturers. Swatch continuously maintains its commitment to surprise and innovate, showcasing its pride through the regular release of new models and special collections.

The brand's revolutionary vision is also reflected in its early involvement with action sports like BMX, longboarding, and surfing.

Introducing FLIK FLAK

Launched in 1987 in Biel, Switzerland – the heart of watchmaking – FLIK FLAK is part of the Swatch Group. Drawing from the expertise of world-class watch manufacturing, FLIK FLAK has created exceptional timepieces aimed at children. Produced at ETA, one of the largest manufacturing facilities within the Swatch Group, FLIK FLAK embodies a unique mission – to teach kids worldwide how to read analog time.

Over the past 30 years, this beloved children's watch has expanded its reach to over 100 countries across five continents. FLIK FLAK strives to make learning fun for kids with its safe and durable products while actively looking for environmentally friendly materials and processes to safeguard our planet for future generations.

For continuous updates on products and events, follow Swatch on their official social media channels: