#USA #New Jersey #Whisky #Provence #Soubeyran

Introducing Soubeyran: A New Era of French Whisky in the U.S.

In a remarkable move that promises to pique the interest of whisky aficionados, Crillon Importers has unveiled Soubeyran, a French single malt whisky from the sun-kissed region of Provence. Scheduled to hit U.S. markets this September, Soubeyran represents not only a bold entry into the competitive American spirits landscape but also a celebration of French craftsmanship and innovative distilling methods.

A Unique Distillation Journey

Produced at the esteemed Distilleries et Domaines de Provence located in Forcalquier, Soubeyran stands out due to its unique sourcing practices and distillation techniques. The whisky is made using 100% Provençal barley harvested from the picturesque lands once known as "Soubeyran." Such locally sourced ingredients are crucial in establishing a genuine taste profile that reflects the region’s terroir.

The whisky undergoes distillation using a continuous Armagnac still, a practice intended to enhance mouthfeel and promote a smooth, exceptionally refined character. It’s in the aging process where Soubeyran truly showcases its artistic flair, with whisky maturing in a diverse selection of barrels. From ex-Burgundy and Jura bottles to those previously containing Cognac, Tequila, and Islay Scotch, each cask bestows complex layers of flavor—from fruity and floral nuances to bold peat and spices.

Crafted with Heart and Heritage

Daniel Tindal, General Manager and Sales Director of Crillon Importers, remarks, "We’re extremely proud to introduce Soubeyran to the U.S. market. The whisky harmonizes tradition and modern innovation with its distinct cask aging process grounded in the diverse terroirs of France. It pays homage to the past while embracing the contemporary scene."

The Soubeyran brand is named after the historic Soubeyran Gate, a significant landmark in nearby Manosque. This evocative connection is elegantly captured on the label, which features a beautiful illustration of the medieval gate along with four golden hands symbolizing the artisans behind the whisky—the farmer, the brewmaster, the distiller, and the cellar master.

The Soubeyran Collection: A Taste for Every Palate

Soubeyran offers a selection of expressions that cater to various preferences:

• - Soubeyran Signature: Matured in a combination of ex-French wine and Islay casks, resulting in a perfectly balanced, subtly smoky whisky (SRP: $36.99).
• - Soubeyran Cognac Cask: Offers a velvety texture with hints of dried fruits, matured in ex-Cognac casks (SRP: $36.99).
• - Soubeyran Tequila Cask: A unique expression that spent seven years aging in ex-Tequila casks, leading to an enticing fusion of agave sweetness and spices (SRP: $49.99).
• - Soubeyran French Oak: Aged seven years in French oak for a deep richness and toasted spice (SRP: $49.99).
• - Soubeyran Single Cask–Cask Strength: This limited edition release offers an intense, cask strength experience (SRP: $74.99).

Launch Plans and Availability

Soubeyran whiskies are set to roll out in significant U.S. regions this fall, including New York, New Jersey, Massachusetts, the Mid-Atlantic, Florida, Pennsylvania, Georgia, Louisiana, and New Hampshire, with plans for broader distribution to follow.

Whisky enthusiasts are encouraged to explore the varietals and connect with the Soubeyran experience. For additional information and updates, visit Crillon Importers' website and follow Soubeyran on Instagram at @soubeyranwhisky. This launch not only heralds a new chapter for Crillon Importers but also enriches the American whisky landscape with a taste of Provençal elegance and craftsmanship.