A New Era of Refreshments: NAGOMINO ZERO
NEXCO East Japan Area Tract, based in Minato, Tokyo, has made an exciting debut on July 18 with the launch of its new beverage,
NAGOMINO ZERO. This refreshing, non-alcoholic carbonated drink, crafted from hops and malt, is set to enliven your driving experiences across specific service areas (SA) and parking areas (PA) managed by NEXCO East Japan.
For years, NEXCO East Japan has been dedicated to showcasing the charm of the regions along the eastern Japan corridor. They’ve achieved this by collaborating with local businesses to develop their popular
Wagami Series of private brand products. With NAGOMINO ZERO, they introduce a much-anticipated new addition, designed for enjoyment while traveling.
NAGOMINO ZERO comes in two delightful flavors: a crisp, refreshing bitterness and a fruity note, ensuring that there's a taste for every palate. Each beverage label is artistically designed to reflect the breathtaking seasonal landscapes throughout the NEXCO service areas, aiming to enhance the joy of travelers as they hit the road.
About NAGOMINO ZERO
This innovative drink, developed in collaboration with regional companies, is specifically non-alcoholic, marking a landmark achievement as the first-ever carbonated beverage made from hops and malt to be launched by highway operators nationwide. NAGOMINO ZERO offers a rich flavor profile, making it a satisfying option not just for a lunch stop but also as a perfect souvenir for your journey.
Currently, NAGOMINO ZERO is available in two varieties:
NAGOMINO ZERO (Iwate – Ichinoseki) and
NAGOMINO ZERO (Chichibu), allowing customers to select their favorite based on personal taste or regional pride.
Where to Find NAGOMINO ZERO
For those eager to try this refreshing drink, NAGOMINO ZERO can be found at various service and parking areas:
- Maesawa SA (both directions)
- Chōjaharada SA (both directions)
- Sugō PA (both directions)
- Kunimi SA (both directions)
- Adacataru SA (both directions)
- Nasu Kōgen SA (both directions)
- Kamikawachi SA (both directions)
- Sano SA (both directions)
- Pasar Hasuda (Hasuda SA upward)
- Hasuda SA (downward)
- Pasar Moriya (Moriya SA both directions)
- Tomobe SA (both directions)
- Kōsaka SA (upward)
- Kamisato SA (both directions)
- Pasar Makuhari (Makuhari PA both directions)
NEXCO is committed to continuing its collaboration with local businesses to enhance the local community and support regional development. With NAGOMINO ZERO, not only are they introducing a delightful new beverage, but they are also celebrating the spirit of regional cooperation and innovation.
Whether you're a local traveler or just passing through, NAGOMINO ZERO promises a unique and refreshing experience that makes every road trip a little more special.