#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Ryo Higuchi

Base Food Teams Up with Ryo Higuchi

Base Food, a Tokyo-based company specializing in nutritionally complete food products, has recently signed a supplier agreement with professional swimmer Ryo Higuchi. This partnership is part of the "BASE UP SPORTS PROJECT," which aims to support athletic performance and overall health through balanced nutrition.

Supporting a Healthier Society

Founded with the mission to ensure everyone can enjoy a healthy lifestyle, Base Food is dedicated to integrating complete nutrition into daily life through its various initiatives, including sports, music, arts, and culture. The "BASE UP PROJECT" specifically encourages individuals to enhance their well-being by incorporating smart food options into their routines.

The new collaboration with Ryo Higuchi reinforces this goal. Higuchi is not only an established pro swimmer but also a coach and mentor. His commitment to sports and nutrition aligns perfectly with Base Food's mission, making this partnership a natural fit. Moving forward, Base Food will provide a range of its products, including its popular "BASE FOOD" series, to support Higuchi’s dietary needs.

Ryo Higuchi: A Rising Star

Higuchi began swimming in high school and quickly made a name for himself, competing in events like the Junior Olympics within three years of starting. With a remarkable physique—standing at 182.1 cm tall with an exceptional lung capacity—he is known for his spectacular performance in the 100m no-breath stroke. Since turning pro in 2019, he has not only secured victories in various competitions but has also dedicated himself to coaching through the "BIGFOOT32 SWIM TEAM," which he established in 2014.

In his own words, Higuchi expressed his excitement over the partnership with Base Food, stating, "I am thrilled to be supported by Base Food, as I have been using their products regularly. As I approach the last year of my 30s, I aim to continue challenging myself while giving back to my supporters and fans."

BASE UP PROJECT Overview

The "BASE UP PROJECT" is designed to help individuals, particularly those striving for their dreams in sports, arts, and culture, by providing nutritional support. It emphasizes the importance of a healthy and balanced diet, not just for athletes but for everyone looking to thrive in their respective fields. The project aims to promote a sustainable society where health and nutrition are prioritized.

What is BASE FOOD?

BASE FOOD is a range of smart food products that deliver one-third of an individual's daily nutritional needs in a single meal. Created from carefully selected natural ingredients like whole grains, soybeans, and chia seeds, BASE FOOD products provide a balance of essential nutrients, protein, dietary fiber, and 26 vitamins and minerals. This innovation is making waves in the food tech industry, with over 300 million products sold since its launch in February 2017, attracting more than one million subscribers.

Invitation to Get Involved

Base Food continues to encourage participation in the "BASE UP SPORTS PROJECT," inviting athletes and teams, whether professional or amateur, to collaborate on further nutritional initiatives. The company offers various programs, from supplier contracts to community sampling efforts, aimed at enhancing sports performance and overall health.

For those interested in learning more about participating in the project, further details can be found on Base Food's official channels.

Conclusion

Base Food's collaboration with Ryo Higuchi marks a significant step forward in promoting health and nutrition in sports. Together, they aim to inspire others to recognize the value of a well-balanced diet and its crucial role in achieving athletic and personal success.