Fruit of the Loom and TODAY Edition Unite for 'One Week PACK Tee'

Introducing the 'One Week PACK Tee'

In an exciting collaborative venture, Fruit of the Loom teams up with TODAY edition, a brand known for its artistic and cultural flair, to launch the innovative 'One Week PACK Tee' this July 2026. This exclusive seven-piece T-shirt set not only celebrates the days of the week but also encapsulates the very essence of daily life through unique designs.

The Vision Behind the Collaboration

Founded in 1851, Fruit of the Loom has a proud tradition of creating comfortable, everyday clothing. Conversely, TODAY edition, under the guidance of designer Takahiko Kawamura, merges elements of art, music, and culture, garnering a devoted following. This collaboration emerged from a simple idea: to infuse more joy into the everyday experience of wearing T-shirts.

The days of the week may seem repetitive, yet each day brings its unique vibe. The 'One Week PACK Tee' aims to encapsulate these subtle differences, providing a fun way to express oneself through clothing. By blending Fruit of the Loom's legacy of comfort with TODAY edition's vibrant creativity, the collection promises to redefine daily wear.

A T-Shirt for Every Day

The design features vibrant fruit graphics representing the seven days of the week. Each T-shirt in the pack is adorned with prints of fruits such as orange, lemon, apple, grape, blueberry, blackberry, and strawberry, all presented in a rainbow of seven colors. This colorful array not only distinguishes each day but also adds an element of individuality to each piece.

Moreover, these T-shirts utilize an original body design developed specifically for this project. They are crafted without side seams and feature a tagless design—essentially printing the brand name and care instructions directly onto the fabric—ensuring maximum comfort for daily wear. Made from 100% cotton, these T-shirts are designed to be worn day in and day out, allowing wearers to enjoy them continuously without discomfort.

A Touch of Whimsy

The back of each T-shirt features the TODAY edition logo, subtly included in a matching color to enhance the overall design without overwhelming it. This attention to detail captures the playful spirit of the collaboration while maintaining a refined aesthetic.

More Than Just T-Shirts

The 'One Week PACK Tee' comes packaged in a specially designed box, elevating it beyond a mere collection of T-shirts. Instead, it is an invitation to celebrate and enjoy each day fully, reflecting the ups and downs of the week. It embodies the philosophy of choosing clothing that resonates with one's mood and interests, adding a splash of fun to everyday wear.

Product Specifications

- Product Name: Fruit of the Loom × TODAY edition 'One Week PACK Tee'
- Contents: Seven T-shirts (Monday to Sunday)
- Sizes Available: M, L, XL
- Price: Pack of seven T-shirts – ¥24,000 (excluding tax); Individual T-shirts – ¥4,000 (excluding tax)
- Material: 100% cotton
- Release Date: Available from July 2026

Designer Profile: Takahiko Kawamura

Takahiko Kawamura is an established artist and graphic designer who has made significant contributions to the apparel industry, collaborating with brands like NEPENTHES and NUMBER (N)INE since the late 1990s. His artistic journey includes exhibitions since 2005, showcasing his unique style that often merges graphic design with broader cultural themes. In 2017, he launched TODAY edition, a label that bridges art and fashion.

Fruit of the Loom's Commitment

Fruit of the Loom emphasizes the importance of 'Everyday Wear.' The 'One Week PACK Tee' is not just another T-shirt set; it reflects the value of choice and expression in daily attire. By marrying TODAY edition's creative freedom with Fruit of the Loom's dedication to comfort and quality, this collection aims to brighten everyday life—encouraging everyone to embrace the joy of dressing uniquely for every day of the week.