#USA #New York #Khloé Kardashian #Luxe Brands #Sephora

Khloé Kardashian Takes Her Fragrance Line to Sephora

Khloé Kardashian, a global icon and entrepreneur, is set to broaden her already successful fragrance empire by officially launching her signature scent collection at the renowned beauty retailer Sephora on September 14, 2026. Partnering with Luxe Brands, this significant retail expansion will allow her luxury fragrance range, which includes scents such as XO Khloé, Almost Always, and the latest addition XO BLUE, to reach customers across the United States and Canada.

This retail debut is a vital milestone for the brand and further cements Khloé’s status as a key player in the global beauty industry. Her products will be available in 1,300 Sephora locations across the United States, including selected Sephora shop-in-shops at Kohl’s, while Sephora will serve as the exclusive retailer for Khloé Kardashian Fragrances in Canada. This initial launch in North America is designed to pave the way for an extensive international expansion, leveraging the well-established Sephora network to explore dynamic markets in regions like Mexico, Brazil, India, and key Asian markets.

In her statement, Khloé expressed her excitement about this collaboration, saying, "Sephora is a cultural hub for discovering beauty products, and I am thrilled to present my fragrance collection to their customers. Creating these scents has been an incredibly personal journey for me, and I wanted to design fragrances that transport the wearer to another place while providing unforgettable experiences. Sephora is the perfect partner to share this story."

The launch will be supported by a comprehensive 360-degree media campaign encompassing all major consumer touchpoints—from paid social media initiatives and digital channels to outdoor advertising and strategic media partnerships. Notably, the campaign will leverage the popular entertainment content context, featuring engaging video materials released alongside the new season of The Kardashians on Hulu. These efforts aim to raise consumer awareness and engagement, encouraging the audience to explore the fragrances that are now readily available at Sephora.

On the launch day, consumers can find Khloé’s fragrance collection available on Sephora.com and in brick-and-mortar stores across North America. Khloé Kardashian is not just an entrepreneur; she’s also a producer and one of the most recognizable faces in digital media. Currently, she is an executive producer for the worldwide hit series The Kardashians on Hulu, spotlighting her family, as well as her new show The Girls which features people close to her. Additionally, Khloé hosts a podcast titled Khloé in Wonder Land, where she shares candid, unfiltered conversations directed towards audiences worldwide.

As part of her expanding business venture in lifestyle and food products, Khloé has recently introduced Khloud Foods, a brand specializing in healthy high-protein snacks. This venture reflects her ongoing passion for healthy living and addresses her observation of a gap in the market for simple, nutritious snacks suitable for the whole family. Along with her other entrepreneurial initiatives, Khloé successfully launched her debut fragrance XO KHLOÉ, followed by Almost Always and the newest scent XO BLUE—all of which have quickly become notable achievements in her career.

LUXE Brands, Inc. is an esteemed international beauty company that creates world-class cosmetic brands that inspire consumers globally. Based in Florida with a creative hub in New York, LUXE Brands has garnered numerous awards for its innovative approaches to design, marketing, and brand building with a digital-first strategy. Their extensive portfolio includes celebrities like Ariana Grande, Khloé Kardashian, Nicki Minaj, and more.

Looking ahead, this partnership with Sephora positions Khloé Kardashian Fragrances for success in the lucrative premium fragrance market, tapping into the growing global demand for high-quality scents. As the countdown to the September launch begins, beauty enthusiasts and Khloé fans alike eagerly anticipate the arrival of these luxurious fragrances at Sephora.