#Japan #Setagaya #INNISFREE #Aena #Retinol Serum

Aena Marks a Milestone with 200th Store Opening

Aena, a prominent off-price retailer in Japan, celebrated a significant achievement on October 23, 2025, with the grand opening of its 200th store located in Sakae, Aichi Prefecture. The announcement comes from Aena Co., Ltd., led by Representative Director Masako Baba, based in Setagaya, Tokyo. With a focus on selling surplus inventory, including cosmetics and health food products, Aena aims to reduce waste and create a society where everyone can access quality experiences.

A Momentous Journey

Since its inception, Aena has made it a mission to offer affordable yet high-quality products. The company reached its 100-store milestone in January 2024, and now, less than two years later, it has doubled its footprint across the country. This remarkable growth reflects Aena's commitment to providing customers with accessible shopping experiences.

"Achieving 200 stores means a lot to us, and it's all thanks to the support of our loyal customers who have shown us incredible love and dedication over the years," Baba expressed in a recent statement. To celebrate this milestone, Aena has organized a special sale that will run for two consecutive weekends, offering select products for just 200 yen (tax included 220 yen).

Special Sales Event

Prepare for the excitement as Aena invites customers to participate in a limited-time sale event. Here are the details:

• - First Week: October 24, 2025 (Friday) to October 26, 2025 (Sunday)
• - Second Week: October 31, 2025 (Friday) to November 3, 2025 (Monday, National Holiday)

During these weekends, a variety of products will be available at this incredible price. The selection will change weekly, and updates will be provided through Aena’s official LINE account. Customers are encouraged to get involved and take advantage of this bargain opportunity.

Complimentary INNISFREE Samples

Additionally, Aena is showing gratitude towards its customers by giving away limited samples of INNISFREE's popular beauty serum, the Retinol Cica Repair Serum (5ml). This offer is available for the first 200 customers at each store who make a purchase of 3,300 yen or more (tax included).

Sample Distribution Conditions:

• - Each customer may receive one sample per transaction during the promotional period, which runs from October 23, 2025, to November 30, 2025. Please be aware that supplies are limited, and the offer will end once the allocated stock is gone.
• - Participating Stores: All Aena locations, excluding the official app.

About Aena Co., Ltd.

Aena is not just a retail chain; it's a vision for a healthier and more beautiful society where quality products are available for everyone. Established in July 2004, Aena has grown significantly, employing over 2,000 people and continuing to innovate with both off-price goods and original product development.

Company Overview:

• - Name: Aena Co., Ltd.
• - Representative Director: Masako Baba
• - Established: July 2004
• - Headquarters: Setagaya, Tokyo, Japan
• - Capital: 500 million yen

Visit Aena’s official website for more information: Aena Official Website

A Celebration of Savings

As Aena commemorates its journey to 200 stores, the combination of amazing sales and complimentary samples highlights the company’s dedication to its customers. Don’t miss the chance to explore the offerings at your nearest Aena store and enjoy the joy of discovering unexpected deals!