MUJI Launches Complete Revamp of Mild Cleansing and Face Wash Series

The New Era of Skincare with MUJI

MUJI has recently unveiled a significant transformation of their 'Mild Cleansing' and 'Mild Face Wash' series, now boasting 100% natural ingredients. This initiative is part of a larger commitment to deliver effective yet affordable skincare solutions for consumers. Set to launch on May 14, 2023, these products will be available at MUJI stores nationwide and online.

In line with their philosophy of "creating a pleasant lifestyle and society,” MUJI prioritizes enhancing daily life through common yet essential products. With an emphasis on skincare, the brand has meticulously selected natural ingredients that cater to delicate skin, ensuring accessibility in pricing.

As part of this revamp, MUJI has introduced the concept "From Nature’s Power, Look What’s Possible," and aims to transition all skincare items, including haircare and makeup, to 100% natural ingredients by autumn 2023. The revamp of the 'Cleansing' and 'Face Wash' series marks the completion of their extensive skincare product overhaul.

New Additions and Features

The revamped range includes three types of 'Mild Cleansing' products—Mild Cleansing Oil, Mild Gel Cleanser, and three kinds of Mild Face Wash: Mild Face Wash Foam, Mild Scrub Face Wash, and Mild Moisturizing Face Wash. Each product maintains the existing cleansing power and user experience, while shifting entirely to natural ingredients. New to the lineup are two foam face washes, the Mild Foaming Face Wash and the Mild Medicinal Acne Foaming Face Wash, aimed at providing easy and effective cleansing.

Commitment to Natural Ingredients

One of the standout features of the new series is its commitment to using exclusively 100% natural ingredients. This entails sourcing plant extracts, essential oils, and surfactants entirely from natural origins. Additionally, the introduction of three new plant extracts ensures that while effectively removing oils and impurities, your skin's moisture barrier is also preserved.

Low-Irritation Formulations

Understanding that these products are for daily use, MUJI has prioritized low-irritation formulas. All items undergo allergy and stinging tests to ensure they are safe for general use, though individual reactions may vary.

Detailed Product Highlights

1. Mild Face Wash Series:
- Moisture Protection: New ingredients include Ceramide, Repiuore™, and Hyaluronic Acid to reinforce hydration.
- New foam options allow for gentle and effective cleansing, with refill packs available to encourage environmentally conscious practices.
- Available in three sizes for versatility—30g for travel, 150g for everyday use, and 220g for extended duration.

2. Mild Cleansing Series:
- Incorporating Ceramide and five essential amino acids helps maintain skin hydration while providing thorough cleansing.
- Products include Mild Cleansing Oil for effective removal of makeup and Mild Gel Cleanser for deep pore cleansing.
- Fragrance derived from 100% essential oils offers a relaxing scent experience, enhancing the cleansing ritual.
- Available sizes include 50mL for travel, 300mL in a pump for daily use, and 270mL refill packs.

With such a comprehensive revamp, MUJI continues to provide products that resonate with their philosophy while catering to the evolving needs of skincare enthusiasts.

In pursuing the goal of a "pleasant lifestyle and society," MUJI remains committed to contributing beneficial products and services to consumers. The future looks promising as the brand innovates and leads the way in natural skincare solutions.