Stay Cool This Summer: Special Umbrella Store Opens in Shibuya

Introduction

As temperatures rise and summer approaches, it’s essential to be prepared for the scorching heat. A special event titled "Heat Prevention Umbrella Store" is being organized by Moonbat Inc., launching its unique lifestyle brand, Estaa. This popup store will run from July 11 to July 27, 2026, located at the Masaka Stage on the first floor of Shibuya Loft.

Event Highlights

During this limited-time event, visitors can explore a wide selection of multifunctional umbrellas designed for both sun and rain protection. Features include UV shielding, heat resistance, lightweight design, compactness, and easy folding. This is not just a shopping experience; it's an interactive showcase where customers can choose "the perfect umbrella for this summer" by testing them first-hand.

Additionally, a gigantic thermometer displaying the day’s highest temperature will be on-site. Shoppers will also have the option to take part in a "Umbrella Type Diagnosis" to find their ideal umbrella match. For those curious about UV protection, a dedicated experience corner will allow visitors to intuitively test the umbrellas’ UV cutting capabilities.

Showcasing Estaa’s Best

The following is a glimpse of the standout umbrellas featured at the event, focusing on their purpose and advantages:

- Magical Tech Protection: ¥4,400

- Weighs just 82g making it exceptionally portable, ideal for immediate use against unexpected hot weather.

- Miracle Tech Protection: ¥4,400

- A compact option measuring just 11.7cm when folded, perfect for any bag or pocket.

- Estaa Honeycomb Insulation Parasol: ¥5,940

- This innovative design features a reinforced three-layer structure for efficient heat dissipation, ensuring comfort on warm walks.

- Estaa REIKYAKU Parasol: ¥6,600

- Made from special materials that lower surface temperatures, creating a delightful shade experience.

- Kowaza: ¥6,050

- Designed for quick opening and closing, featuring a user-friendly foldable structure for easy carrying.

- Urawaza Musou: ¥6,600 (Rain Parasol)

- Built for strength and stability with a unique reinforced frame designed to withstand severe winds.

- Urawaza Komachi: ¥5,500 (Rain Parasol)

- A compact design that can be folded in just three seconds, making it perfect for sudden downpours.

Unique Experience in Shibuya

This summer event will transport customers into a refreshing arctic-themed atmosphere featuring life-sized penguin displays. To enhance comfort during shopping, cooling fans will provide a pleasant breeze, making it a fun and welcoming environment.

Special Bonus for Shoppers

For those who acquire Moonbat products totaling ¥4,400 or more at the popup store, an exclusive capsule toy event will be available. Buyers will have the chance to win fun items like paws-themed umbrella caps or heat exposure warning keychains.

Significance of the Event

According to the Japan Meteorological Agency, the term “Extreme Heat Days” has been designated for temperatures exceeding 40°C starting April 2026. This event addresses the increasing require for sun protection amidst the rising interest in umbrellas among both men and women. The dedicated “Heat Prevention Umbrella Store” aims to alleviate the confusion often associated with selecting the perfect umbrella in the harsh summer months.

Visit our official websites for more details:

Conclusion

Mark your calendars and make sure you don’t miss out on this exciting opportunity to find your ideal umbrella. Join us in Shibuya and prepare to beat the heat in style!