Tampere and Dubrovnik Honored as 2026 Smart Tourism Capitals

Celebrating Smart Tourism: Tampere and Dubrovnik Selected for 2026

In a significant announcement made by the European Commission in Brussels, Tampere (Finland) and Dubrovnik (Croatia) have been chosen as the respective 2026 European Capital and Green Pioneer of Smart Tourism. This recognition, decided after a European Jury meeting on November 18-19, highlights the efforts of these cities in advancing accessibility, sustainability, digital advancements, and cultural heritage.

This year's competition showcased a diverse array of 58 destinations from 22 countries. Among them, 15 were shortlisted and invited to present their cases before the jury, leading to the selection of Tampere and Dubrovnik.

Tampere's Innovative Approach

Tampere stood out with its commitment to fostering sustainable growth. The city proposed a well-rounded program of activities for 2026, demonstrating how tourism can benefit local communities. The city's storytelling and clear vision for legacy left a profound impression on the jury. Tampere's plans include initiatives that enhance local well-being while promoting environmental consciousness.

Dubrovnik’s Sustainable Practices

Dubrovnik dazzled the jury with its advanced and data-driven approach to tourism management. The city presented its strategies for engaging local communities and implementing sustainable visitor flows, making it a potential role model for other destinations. The citizens of Dubrovnik and their unique cultural heritage are integral to the city’s tourism strategy, promoting a balance between accessibility for visitors and the sustainability of local culture and environment.

A Vision for Europe

Apostolos Tzitzikostas, the European Commissioner for Sustainable Transport and Tourism, emphasized the importance of integrating sustainability and digital innovation within Europe’s tourism sector. He stated, “Tourism is one of Europe’s most dynamic sectors and a cornerstone of our cultural and economic identity.” The recognition of these two cities underscores the European Commission's aspiration to foster smarter, more sustainable tourism practices throughout the union.

In 2026, Tampere will showcase its innovative strategies covering digitalization and creativity while Dubrovnik will serve as a leading example for sustainable tourism initiatives. This recognition and collaboration aims to create a blueprint for cities across Europe, encouraging a cohesive approach to smart tourism.

Both winners will receive a specially designed award sculpture that will be emblematic of their achievements and will be prominently displayed in their cities during their tenure as champions of smart tourism. They will also gain access to promotional support and become part of a growing network dedicated to sharing knowledge and best practices in smart tourism.

In light of the evolving landscape of global tourism, these cities stand as beacons of progress, fostering dialogue and innovation that seek to redefine the tourism sector as a whole. The prestigious title not only grants recognition but also obliges the winners to uphold exceptional standards in visitor experience, community engagement, and environmental responsibility.

With the increasing challenges posed by the rapid changes in tourism dynamics, destinations like Tampere and Dubrovnik are taking the lead in adapting to these shifts. Through their innovative practices and commitment to sustainability, they set a high standard for future European tourism.