#Japan #Tokyo #Parmigiani Fleurier #Mansai Nomura

New Beginnings at the Parmigiani Fleurier Boutique

On August 28, 2025, Parmigiani Fleurier, headquartered in Switzerland, proudly inaugurated its new flagship store, the Parmigiani Fleurier Boutique in Ginza, Tokyo. The grand opening reception welcomed CEO Guido Terreni from Switzerland and renowned Noh actor Mansai Nomura, who joined the festivities to celebrate the brand's expansion into the Japanese market, participating in a traditional sake-opening ceremony.

Mansai Nomura’s relationship with Parmigiani Fleurier reflects a shared dedication to tradition and innovation, core philosophies that underpin both Noh theater and the art of watchmaking embraced by the Maison. Both spheres value the balance between heritage and modernity, aesthetics that eschew excessive ornamentation, and a discerning appreciation for the unseen details that confer true value. The common pursuit of essence, whether in art or timepieces, underscores the bond between Nomura and the brand.

A Unique Boutique Experience

The Parmigiani Fleurier Boutique in Ginza stands as the largest and only independent boutique of its kind, offering an immersive experience of founder Michel Parmigiani's vision alongside the craftsmanship, artistry, and innovation of the Maison. This unique space welcomes not only watch aficionados but anyone eager to engage with new values. Situated in the culturally rich and vibrant Ginza district, the boutique embodies a fusion of deep historical resonance and modern elegance. The area is known for emphasizing authentic value that transcends trends, enriched by a culture that appreciates dignity, aesthetic sensibility, and true worth.

A New Partnership

The establishment of the Parmigiani Fleurier Boutique was brought to life through a new partnership with Art Gear Capital, Inc. (AGC). Drawing on AGC's expertise in horology and extensive industry networks, the boutique aims to enhance customer experiences. Whether for seasoned collectors or those entering the world of watches for the first time, AGC's knowledgeable staff serves as concierges, providing insights into the pinnacle of horological artistry.

Design Inspired by Nature

The boutique is designed to evoke a soft dawn-like light that fills the space, with plant motifs that reflect nature as a source of inspiration and design elements symbolizing the Maison, such as the guilloché pattern and hot air balloon themes. Both the exterior and interior are unified through gradient designs that contribute to a dynamic presence in Ginza, visually expanding the boutique's identity through reflections in neighboring buildings.

In the Parmigiani Fleurier Boutique, guests will find a diverse lineup that includes both the latest creations and iconic pieces, making it a specially crafted environment for an in-depth experience of the Parmigiani Fleurier universe.

Boutique Details

• - Store Name: Parmigiani Fleurier Boutique Ginza
• - Grand Opening: Thursday, August 28, 2025
• - Location: 7-8-4 Ginza, Chuo City, Tokyo
• - Business Hours: 11:00 AM – 8:00 PM
• - Phone Number: 03-5962-8958

The boutique not only represents a retail space but a celebration of art, craft, and the timeless spirit of watchmaking, firmly placing itself in the heart of one of Tokyo's most distinguished districts.