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National Prosecco Week 2026: A Festive Celebration for Sparkling Wine Lovers

From June 15 to June 21, 2026, the Prosecco DOC Consorzio is ready to launch the ninth and most extensive edition of National Prosecco Week in the United States. This year, the celebration will feature a remarkable array of retail partners, further broadening its reach and impact across the nation. Major retailers participating include Total Wine & More, Costco Wholesale, Albertsons Vons Pavilions, and Binny's Beverage Depot, among others. Together, these partners are set to amplify the visibility and appreciation of Prosecco DOC, a sparkling wine style beloved by American consumers.

As Prosecco DOC builds on its momentum, the aim for this year's campaign is to create a full-bodied experience through direct consumer engagement and educational initiatives. Featured activities comprise in-store promotions, online tastings, and various digital campaigns designed to celebrate and inform about Prosecco DOC products.

A Robust Lineup of Retail Partners

The list of retailers joining in on this vibrant celebration showcases an exciting blend of both national and regional partners. For instance, Julie Wagner, Wine Director at Total Wine & More, mentioned that National Prosecco Week serves as an excellent opportunity for them to enhance customer engagement. Activities planned include tastings and social media initiatives that encourage discovery.

Similarly, Twin Liquors, a Texas-based retailer, expressed enthusiasm about participating. Marketing Director Sandra Spalding emphasized how the structured yet flexible program allows them to tailor offerings to local customers, engaging them with unique in-store experiences.

Binny's Beverage Depot is also promoting the quality and versatility of Prosecco DOC during this event. Doug Jeffirs, the Director of Wine Sales, noted that National Prosecco Week gives them the perfect platform to highlight the many strengths of Prosecco, which continues to perform exceptionally well in terms of sales growth.

Buy-Rite has aligned its participation with a broader strategy to elevate the sparkling wine category, proving that the event supports its goals for overall category growth. Angelo Martelli, General Manager, firmly believes that when Prosecco succeeds, the entire sparkling segment flourishes as well.

Growing Popularity of Prosecco DOC

The timing of National Prosecco Week is notable, as the global production of Prosecco DOC has reached impressive figures. In 2025, the production peaked at 667 million bottles valued at an incredible €3.6 billion. The foreign market accounted for 82% of these sales, amounting to about 547 million bottles and €2.95 billion. Prosecco DOC Rosé, too, is carving out its place, comprising 9% of the total production.

Join the Celebration

For retailers, restaurants, importers, and distributors interested in participating in this celebration of Prosecco DOC, registration is available online. The official website also contains more news and information about the various aspects of National Prosecco Week.

Conclusion: National Prosecco Week represents an exciting opportunity to celebrate Prosecco DOC's contributions to the sparkling wine scene in the U.S. This expansive campaign not only aims to engage existing enthusiasts but also to attract a new generation of sparkling wine lovers in various environments. Don't miss out on this fantastic occasion to learn about, taste, and toast to one of America's favorite sparkling wines! For updates, follow Prosecco DOC's official pages on Facebook and Instagram.