Three Industry Leaders Rebrand as Permag
On June 26, 2025, Magnetic Holdings, LLC, the parent company of three significant players in the magnet industry—Dexter Magnetic Technologies (DMT), Magnetic Component Engineering (MCE), and Electron Energy Corporation (EEC)—announced their rebranding to Permag. This change signals an evolution in their commitment to providing high-performance magnetic solutions. The name "Permag" holds historical significance as it was the original name of Dexter Magnetic Technologies in the 1950s, symbolizing a journey of innovation and excellence in the magnetic sector.
A Unified Vision
The rebranding serves to strengthen the collaborative forces of these three entities, allowing them to leverage their unique attributes and skills to lead the world in the procurement, design, and manufacturing of rare earth magnets. Each brand will continue to operate under its own name, retaining their established market presence while benefitting from enhanced synergy within the Permag structure. This reinforcement of collaboration aims to deliver unprecedented value to customers across diverse industries, including aerospace, defense, medical, and semiconductors.
Key Players Making an Impact
- - Dexter Magnetic Technologies (DMT): Renowned for its focus on research, precision engineering, and complex assembly solutions.
- - Electron Energy Corporation (EEC): The only North American producer of samarium-cobalt (SmCo) magnets, recognized for its material science expertise.
- - Magnetic Component Engineering (MCE): Specializes in advanced machining and manufacturing processes, ensuring cutting-edge production capabilities.
Joe Stupfel, the president and CEO of Permag, emphasized the importance of seamless collaboration among these three industry leaders as they work towards a common goal of offering unparalleled magnetic products and services. The rebranding marks not just a change in name, but a pivotal moment in aligning the organization’s capabilities to address the dynamic needs of their markets.
Commitment to Excellence
Permag is steadfast in its promise to maintain world-class engineering standards, drawing on decades of experience to develop custom magnetic solutions tailored to individual customer needs. The company prioritizes high-quality materials and assemblies, affirming its dedication to powering the most advanced technologies in various sectors worldwide. Furthermore, its commitment to research and development drives continuous innovation, allowing them to not only solve existing challenges but anticipate future market demands.
Elevating Customer Experience
The transition to Permag signifies a strategic effort to enhance customer support and streamline operations, positioning the company as a trusted partner in addressing complex magnetic challenges. Their legacy of excellence, built over 177 collective years of innovation from DMT, EEC, and MCE, will continue to define their operations under the new brand.
While the name has changed, the core values and commitments of Permag remain steadfast. The company encases a promise to reliability, quality, and high performance, building upon the trusted foundations laid by its predecessor brands. Permag aims to further elevate its role as a global leader in high-performance magnetic solutions, ensuring it consistently meets and exceeds the expectations of its partners and clients alike.
In conclusion, the rebranding to Permag is not merely a marketing strategy; it represents the next chapter in a storied history of magnetic innovation and excellence. As these three industry leaders join forces, they are set to redefine standards in high-performance magnets and magnets solutions on a global scale. For more information about their offerings and innovations, visit
www.permag.com.