#Hong Kong #MICE #ITE Hong Kong #Travel Trade

ITE Hong Kong 2026: A Major Event in Travel and MICE Sector

The much-anticipated ITE Hong Kong 2026, poised to celebrate its 40th anniversary, is set to take place from June 11 to 14 at the Hong Kong Convention and Exhibition Centre. This is a significant event for the travel industry, combining the 40th ITE Leisure and the 21st ITE MICE under one roof. The fair will feature a blend of business-to-business (B2B) and business-to-consumer (B2C) programs, catering to a wide range of stakeholders in the travel trade.

ITE has cemented its role as a critical marketplace for the Asian travel industry and has been held annually since 2021. This year, the fair draws a large audience, showcasing over 500 exhibitors from 64 countries and regions, including significant participation from countries beyond Asia. Notably, 88% of the exhibitors are from outside Hong Kong, giving attendees a rich variety of options and interactions.

One of the highlights of ITE Hong Kong 2026 is the China Pavilion, which is expected to attract many visitors given its comprehensive showcase of travel offerings from various regions. Moreover, the event provides robust opportunities for business matching, pairing buyers directly with sellers, which can lead to fruitful collaborations.

Significant Attendee Statistics and Trends

The fair is particularly beneficial for professionals from the Greater Bay Area, where an astonishing 67% of trade visitors are expected to originate. The Greater Bay Area, which includes economic hubs like Hong Kong, Shenzhen, and Guangzhou, boasts a combined GDP of approximately USD 2.1 trillion, making it a powerhouse for outbound travel.

In 2024 alone, Hong Kong recorded an impressive 104.7 million outbound departures, positioning it as the 14th largest source market in the world. During the busy holiday period from December 24 to 28 in 2025, there were 2.32 million departures, indicating sustained travel demand in the region.

Diverse Programs for Engagement and Education

ITE Hong Kong 2026 includes various programs aimed at enhancing engagement between exhibitors and attendees. Notably, there are business matching sessions, seminars, and opportunities for key opinion leaders (KOLs) to network with exhibitors. The organizers also encourage hands-on promotion through dedicated spaces for themes such as youth, family, and green travel.

Providing critical insights, a survey conducted during the previous event revealed that a majority of visitors are university-educated and have a keen interest in traveling. Specifically, 72% showed a preference for flexible independent travel (FIT) for long-haul destinations, while an impressive 91% affirmed they would maintain or increase their travel budgets, signifying a positive outlook for the travel industry in the coming months.

The event is also structured to cater not only to trade visitors but also to the general public, with two dedicated public days designed for direct consumer interaction. This setup offers a great platform for face-to-face promotions and allows participants to make immediate bookings, with 43% of public visitors indicating their interest in booking on-site.

Supporting Structure and Affordability

Organized by TKS Exhibition Services Ltd., ITE Hong Kong enjoys the strong backing of China's Ministry of Culture and Tourism, as well as other local organizations like the Hong Kong Tourism Board. Recognized as a MEGA EVENT by the government, ITE has consistently aimed to keep participation costs reasonable, with the space rental for ITE 2026 set at USD 470 per square meter—an increase of only 2.2% since 2019, making it accessible for even smaller businesses.

For further inquiries, interested participants can reach the organizers via email or through their WhatsApp contact. Overall, ITE 2026 embodies a renaissance in travel trade events, bringing together international industry leaders and eager travelers in what promises to be an exhilarating and productive exhibition.

For more information, please visit ITE Hong Kong.