#Japan #Matsukiyo #Bunkyo #Nake #primer

New Product Announcement: 'nake Cooling Color Primer'

From Matsukiyo Kokokara Company, known for its commitment to innovative beauty solutions, comes an exclusive new product from the private brand 'nake.' Launching on May 11, 2026, the 'nake Cooling Color Primer' is set to revolutionize your makeup routine by delivering a cooling effect that helps to refine redness and achieve that ideal fresh-faced look. This primer will be available at over 3,600 Matsukiyo and Kokokara Fine Group stores across Japan, as well as through their official online store.

Background of Development

In response to the rising temperatures that have swept the country, 'nake' developed the Cooling Color Primer, a refreshing gel that enhances your skin's brightness and transparency. The sherbet blue formula not only neutralizes redness but also provides a radiant finish to your complexion, inviting you to embrace your natural beauty even on the hottest days.

Key Features of the Product

• - Cooling Gel Formula: Experience a delightful, hydrating sensation as the cooling gel gives your skin a healthy glow.
• - Redness Correction: The unique blue coloring effectively neutralizes redness, providing an even skin tone and promoting bright transparency.
• - High SPF Protection: With SPF 50+ and PA++++, you’ll have robust protection against UV rays, helping to prevent sunspots and freckles.
• - Skin-Nurturing Ingredients: Enriched with a blend of plant-derived ceramides, collagen, and herbal extracts like centella asiatica and aloe, this primer not only prepares your skin for makeup but also nourishes it. Importantly, it has a non-comedogenic formula, which means it is unlikely to cause breakouts.
• - Easy Removal: Comes off effortlessly with your regular facial cleanser, making it a hassle-free addition to your beauty routine.

About the New Product

• - Availability: You can find the 'nake Cooling Color Primer' in Matsukiyo Group stores, select Kokokara Fine Group outlets, and on their official website (some stores may be excluded).
• - Product Specifications:

- Volume: 30g
- Price: 1,760 JPY (including tax)
- Release Date: May 11, 2026

Overall Vision for 'nake'

The 'nake' brand, developed in collaboration with the cosmetics manufacturer Isehan, embodies the philosophy of 'more than skincare, less than makeup.' It encourages individuals to enhance their natural skin quality while striving for that 'ideal bare face.' The product line includes a range of items from primers and concealers to face powders and lip balms, totaling 18 products, including this new limited edition.

The brand recently welcomed the talented Sakura Kagawa as an ambassador, known for their unique natural beauty that transcends gender norms. Together, they aim to promote 'nake's appeal and guide customers in discovering a refreshing approach to beauty.

For more information, please contact the Matsukiyo Kokokara Customer Service Center at 0120-845-533, open daily from 9:00 to 22:00.