FMLS Leads the Way as First MLS to Embrace RentEdge by RentSpree

FMLS Becomes the Pioneer in MLS Adoption of RentEdge

In an innovative step for the rental market, the First Multiple Listing Service (FMLS) announced its groundbreaking adoption of RentEdge, a cutting-edge rental growth platform by RentSpree. As the fifth-largest MLS in the United States, FMLS is setting a new standard for rental management within the real estate ecosystem.

RentSpree has established itself as a premier end-to-end rental management solution, and this partnership signifies a critical evolution in how rentals are integrated into the Multiple Listing Service framework. At the core of this collaboration is the understanding that rentals are no longer a peripheral activity within the real estate market; instead, they are a vital component that deserves sophisticated tools and integrated support.

A Statement from the Leadership

Jeremy Crawford, President and CEO of FMLS, emphasizes the growing importance of rentals in today's real estate landscape: "Rentals have become a vital part of the real estate market nationally. Many agents, brokers, and their clients own investment properties and need top-tier tools to analyze those rental units, market them effectively, vet potential renters, and maintain relationships with current and past rental customers."

Crawford further elaborated on the necessity of RentEdge, highlighting it as more than just a luxury: "It is a necessity for any MLS that wants to remain competitive. By adopting all six modules, we’re providing our members a fully integrated rental experience that rivals the sophistication of the for-sale side. It's a game-changer and an exclusive member-benefit in Georgia for FMLS members."

How RentEdge Transforms the Rental Experience

With the adoption of RentEdge, FMLS is leading the charge in setting new precedents for how rentals are supported, scaled, and incorporated into the MLS framework. Michael Lucarelli, CEO of RentSpree, commented, "This partnership is about bringing rentals to the forefront of the MLS experience. FMLS is taking the lead in helping agents unlock the full potential of rentals through tools that are embedded, intuitive, and built for growth."

RentEdge is a flexible, cloud-based platform designed to increase engagement in rentals, drive productivity for agents, and help MLSs provide enhanced value to their members. While agents have typically been well-equipped to handle for-sale listings, the support for rental workflows has lagged, creating a significant divide. RentEdge helps bridge this gap by offering a seamless integration that meets agents within their existing MLS systems, ensuring that rental functionality is delivered in a user-friendly and effective manner.

Key Features of RentEdge

1. Screen: This feature enables agents to opt into RentSpree’s tenant screening with one click, rapidly generating shareable application links to qualify renters and accelerate lease closures.
2. Insights: Real-time rental data is made available on the MLS dashboard, providing visual insights and market trends that empower agents to effectively grow their business via rentals.
3. Connect: This module assists agents in finding and connecting with new clients to represent, whether they are renters or landlords.
4. Distribute: RentEdge maximizes listing exposure through RentSpree's syndication network, increasing the number of high-quality renter leads while enhancing agent visibility.
5. Nurture: This tool keeps agents top-of-mind with automated engagement tools for previous renters and landlords, aiming to transform one-time transactions into long-term client relationships.
6. Academy: A co-branded learning hub that supports agents at every stage of their rental journey with webinars, tutorials, and on-demand resources.

The RentEdge experience begins within the MLS interface, featuring embedded widgets that maintain high visibility and value without disrupting existing workflows.

Conclusion

According to Lauren Martin, Senior Account Director at RentSpree, "MLSs need tools that create real, everyday value for their members. FMLS's adoption of RentEdge demonstrates what’s possible when rental tools are seamlessly integrated and purpose-built for the MLS environment." This pioneering step by FMLS showcases the potential for innovation in the rental market, paving the way for a more sophisticated approach to real estate rentals that benefits agents and clients alike.

For more information about RentSpree and its suite of rental management tools, visit RentSpree.com.