JUMELLE and Casselini Unveil Exciting Collaboration and Popup Event

JUMELLE × Casselini: A Stylish Collaboration

The popular lifestyle brand Casselini, known for its trendy women's apparel and accessories, has joined forces with JUMELLE to launch an exciting new collaboration. This partnership aims to seamlessly integrate style into everyday life, creating products that add a touch of elegance to the customer's daily routine. The anticipated collaboration features practical yet fashionable items including a uniquely designed mother's bag and a versatile multi-case, perfect for modern multitasking parents.

Featured Products

Mother's Bag

One of the standout items from this collaboration is the spacious mother’s bag, designed with both comfort and style in mind. Priced at ¥15,400 (including tax), this bag comes in a Casselini-exclusive beige color. It boasts a soft color palette and unique material combinations, making it both functional and fashionable. With a large opening zipper, ample pockets, and a convenient bottle holder, this multifunctional backpack is ideal for daily use, travel, or anytime parents need to be hands-free. Furthermore, it can be easily attached to a stroller, enhancing its practicality.

Multi-case

Alongside the mother’s bag is the eye-catching multi-case available in S and M sizes, highlighted by its original pattern. This storage solution is versatile enough to help organize cards, pens, and cables, accommodating larger mother-child health cards as well. With a reliable zipper closure, users can be confident that their items remain secure while being transported. It serves well not only as a mother’s health card case but also as a traveling companion, showcasing its flexibility in usage.

Upcoming Popup Event

To celebrate this collaboration, Casselini is hosting its very first popup event on September 19 at the Casselini Harajuku Store. The event will feature special guest directors Fumi & Ami, who will meet with fans and showcase the new collection. Guests can also enjoy exclusive promotional items during the popup. Reservations for attendance will be available starting August 31, and given the limited capacity, early booking is encouraged.

For those interested in attending, details for making reservations will be announced soon on the official Instagram stories of JUMELLE and Casselini.

About JUMELLE

JUMELLE is a lifestyle brand that enhances everyday moments with delightful and colorful products. It focuses on fashion while promoting styles that empower individuals to express themselves regardless of age. Through its items, JUMELLE encourages everyone to find joy in looking stylish and feeling confident in their skin.

About Fumi & Ami

Fumi and Ami, two influencers based in Osaka, serve as the creative directors for JUMELLE. Their social media presence features relatable content centered around fashion, lifestyle, and parenting, attracting a supportive community of like-minded women. Utilizing their real-life experiences and authentic perspectives, they effectively curate and direct JUMELLE’s collection, ensuring it resonates with contemporary styles.

About Casselini

Casselini embodies the spirit of “Be myself / with playful,” merging various tastes to craft mixed styles that reflect one's personality. Their goal is to provide accessories that adapt to the ever-changing moods of daily life, ensuring every item is more than just cute but also speaks to the individuality of its owner.

For additional details about this collaboration and to explore their offerings, visit the official Casselini online site and follow their social media channels.

Store Location: 5 Chome-27-8 Jingumae, Shibuya City, Tokyo 150-0001