Innovative Hearing Aid Drop Prevention Strap Now Available at Bic Camera!
In a groundbreaking move for hearing aid accessibility and user convenience, Uguisi Healthcare, located in Toshima, Tokyo, is proud to announce that their innovative hearing aid drop prevention strap, known as 'Nokkerun', will be available at Bic Camera's Yurakucho store, on their official website, and through Rakuten by the summer of 2026. This initiative aims to allow users to find a reliable solution to mitigate the concerns around losing their hearing aids.
Since its release in December 2025, 'Nokkerun' has received positive feedback from numerous users who appreciate its ease of use and practical benefits. Many have expressed that it is simple to wear and lightweight, making it an essential accessory for daily use. Others have shared sentiments like, "I purchased it at the same time as my hearing aid because it's important not to lose such a valuable investment," and "Using Nokkerun has significantly reduced my anxiety about dropping my device."
The decision to partner with Bic Camera was driven by customer demand for physical stores where they can try the product before purchasing and the option to collect loyalty points. Hence, 'Nokkerun', which had previously only been available at Uguisi's stores and affiliated dealers, is now ready for wider distribution, providing users with essential peace of mind. At the Bic Camera Yurakucho store, customers can try on 'Nokkerun' with their own hearing aids to see how it fits and works before making a purchase.
Nokkerun is currently offered at a reduced price of 19,800 yen, a 10% discount off the manufacturer's suggested retail price of 22,000 yen. Plus, customers will earn points when purchasing from Bic Camera or Rakuten, providing added value.
Many users of hearing aids are apprehensive about daily wear due to the risk of loss. Frequent reports indicate that losing a hearing aid can lead to feelings of anxiety in users, ultimately deterring them from frequent use. Hearing aids are not just tools for sound enhancement, but also vital aids for staying connected with society. The loss of such devices poses a serious problem that affects a user's confidence and sense of security. For some, the high cost associated with replacements may discourage them from using their hearing aids altogether.
Moreover, recent studies have indicated that hearing loss can contribute to dementia risks, making it essential to care for the hearing of seniors in order to improve their quality of life.
To address the persistent concern over losing hearing aids, Uguisi's representative, Tanaka, a specialist in hearing devices, began developing solutions specifically aimed at preventing loss. The result of this initiative is 'Nokkerun', which is tailored to meet the needs of various users.
The 'Nokkerun' strap is incredibly user-friendly, designed to be worn simply by resting it on the shoulder. Unlike traditional straps that often require complex attachments to clothing, which can be cumbersome, Nokkerun utilizes flexible silicone materials that create a snug and secure hold without the need for clips. This design allows users, especially those who may have difficulties with fine motor skills, to wear their hearing aids without concern for functionality or comfort. Additionally, it is suitable for various climates and wardrobe choices, ensuring that it can be comfortably worn in any season or setting.
With modified fastening mechanisms, 'Nokkerun' stays securely attached to the hearing aid throughout the day. Other products often suffer from loose attachments that can separate or tangle easily, creating frustration for users. However, the specialized parts of Nokkerun ensure a tight hold, alleviating the worries of accidental loss or entanglement. Furthermore, the strap's durability is noteworthy, as it can withstand pulling without snapping, ensuring longevity and reliability over extended use.
'Nokkerun' is particularly helpful in situations where quick removal is needed, like hospital visits, or daily activities such as walks and shopping, where it can prevent unwarranted stress and secure the device. Feedback from users has been overwhelmingly positive, with many appreciating the peace of mind 'Nokkerun' provides. One male user in his seventies noted, "With some dexterity issues, I found it hard to keep my hearing aid secured to my clothing. Nokkerun allows me to walk without worry on my regular outings." A family member of another user also emphasized the value of the strap, stating, "With my mother's tendency to misplace her hearing aid, the confidence Nokkerun gives is worth far more than its cost."
The strap is compatible with most hearing aids, whether worn on one ear or both. It can be used with:
Uguisi Healthcare’s representative, Tanaka, emphasizes the significance of protecting high-value medical devices like hearing aids from loss and damage. With the addition of Nokkerun at Bic Camera's Yurakucho store and other platforms, they aim to better serve a broader audience and ensure that more individuals can use their hearing aids confidently. Tanaka expresses hope that this product will help lessen the fear of loss and ultimately enable individuals to enjoy the benefits of their hearing aids more freely.
- Retail Price: 22,000 yen (tax included) - Features: Easy shoulder-wear installation / No clip required / Securely holds with specialized silicone - Available at BiC Camera Stores: - Online**: - Bic Camera: Bic Camera Website - Rakuten: Rakuten Bic
Since its release in December 2025, 'Nokkerun' has received positive feedback from numerous users who appreciate its ease of use and practical benefits. Many have expressed that it is simple to wear and lightweight, making it an essential accessory for daily use. Others have shared sentiments like, "I purchased it at the same time as my hearing aid because it's important not to lose such a valuable investment," and "Using Nokkerun has significantly reduced my anxiety about dropping my device."
The decision to partner with Bic Camera was driven by customer demand for physical stores where they can try the product before purchasing and the option to collect loyalty points. Hence, 'Nokkerun', which had previously only been available at Uguisi's stores and affiliated dealers, is now ready for wider distribution, providing users with essential peace of mind. At the Bic Camera Yurakucho store, customers can try on 'Nokkerun' with their own hearing aids to see how it fits and works before making a purchase.
Nokkerun is currently offered at a reduced price of 19,800 yen, a 10% discount off the manufacturer's suggested retail price of 22,000 yen. Plus, customers will earn points when purchasing from Bic Camera or Rakuten, providing added value.
Challenges of Hearing Aid Loss
Many users of hearing aids are apprehensive about daily wear due to the risk of loss. Frequent reports indicate that losing a hearing aid can lead to feelings of anxiety in users, ultimately deterring them from frequent use. Hearing aids are not just tools for sound enhancement, but also vital aids for staying connected with society. The loss of such devices poses a serious problem that affects a user's confidence and sense of security. For some, the high cost associated with replacements may discourage them from using their hearing aids altogether.
Moreover, recent studies have indicated that hearing loss can contribute to dementia risks, making it essential to care for the hearing of seniors in order to improve their quality of life.
To address the persistent concern over losing hearing aids, Uguisi's representative, Tanaka, a specialist in hearing devices, began developing solutions specifically aimed at preventing loss. The result of this initiative is 'Nokkerun', which is tailored to meet the needs of various users.
Features of Nokkerun
The 'Nokkerun' strap is incredibly user-friendly, designed to be worn simply by resting it on the shoulder. Unlike traditional straps that often require complex attachments to clothing, which can be cumbersome, Nokkerun utilizes flexible silicone materials that create a snug and secure hold without the need for clips. This design allows users, especially those who may have difficulties with fine motor skills, to wear their hearing aids without concern for functionality or comfort. Additionally, it is suitable for various climates and wardrobe choices, ensuring that it can be comfortably worn in any season or setting.
With modified fastening mechanisms, 'Nokkerun' stays securely attached to the hearing aid throughout the day. Other products often suffer from loose attachments that can separate or tangle easily, creating frustration for users. However, the specialized parts of Nokkerun ensure a tight hold, alleviating the worries of accidental loss or entanglement. Furthermore, the strap's durability is noteworthy, as it can withstand pulling without snapping, ensuring longevity and reliability over extended use.
'Nokkerun' is particularly helpful in situations where quick removal is needed, like hospital visits, or daily activities such as walks and shopping, where it can prevent unwarranted stress and secure the device. Feedback from users has been overwhelmingly positive, with many appreciating the peace of mind 'Nokkerun' provides. One male user in his seventies noted, "With some dexterity issues, I found it hard to keep my hearing aid secured to my clothing. Nokkerun allows me to walk without worry on my regular outings." A family member of another user also emphasized the value of the strap, stating, "With my mother's tendency to misplace her hearing aid, the confidence Nokkerun gives is worth far more than its cost."
Compatibility
The strap is compatible with most hearing aids, whether worn on one ear or both. It can be used with:
- - RIC (Receiver-in-Canal) hearing aids
- - BTE (Behind-the-Ear) hearing aids
- - In-the-ear hearing aids (those with a circular thread)
Closing Remarks
Uguisi Healthcare’s representative, Tanaka, emphasizes the significance of protecting high-value medical devices like hearing aids from loss and damage. With the addition of Nokkerun at Bic Camera's Yurakucho store and other platforms, they aim to better serve a broader audience and ensure that more individuals can use their hearing aids confidently. Tanaka expresses hope that this product will help lessen the fear of loss and ultimately enable individuals to enjoy the benefits of their hearing aids more freely.
Nokkerun Product Overview
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Topics Consumer Products & Retail）
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