Introducing LINE Score: A New Service to Measure Official LINE Account Effectiveness

New Service Launch: LINE Score

FancyWebmate Inc., based in Shibuya, Tokyo, has announced the launch of a new service called LINE Score, set to commence on September 11, 2025. This innovative tool allows businesses to quantify the effectiveness of their official LINE accounts using a unique assessment comprised of 50 distinct criteria, addressing common challenges companies face in their communication strategies.

Background of LINE Score Launch

As many businesses leverage official LINE as a communication tool with customers, they often encounter significant challenges, including:

- Underutilization: Some companies create a LINE account but fail to fully utilize its potential afterwards.
- Disappointing Outcomes: Many companies outsource account management, yet the results often fall short of expectations.
- Uncertainty in Improvement: Businesses aim to enhance their accounts but struggle to identify effective strategies for doing so.

Despite the presence of numerous agencies that specialize in LINE account management, only a small fraction achieve satisfactory results. Frequently, companies seeking assistance find themselves needing a complete overhaul of their existing accounts. In response to these challenges, FancyWebmate developed the LINE Score to enable firms to accurately diagnose their LINE account issues and clarify their next steps.

Understanding LINE Score

LINE Score leverages insights gained from assisting over 300 accounts, breaking down the distinctions between productive and unproductive LINE accounts into 50 assessment criteria. Each business’s official LINE account is quantitatively evaluated on a scale of 0 to 100 points.

Through this diagnostic process, account issues are logically visualized, allowing businesses to see where they stand and providing a structured improvement action plan. This approach ensures that companies can implement a data-driven PDCA (Plan-Do-Check-Act) cycle, increasing the likelihood of successful marketing initiatives.

Service Details

- Duration: Approximately 1 hour in an online meeting format.
- Assessment Method: Based on a pre-meeting questionnaire, a detailed numerical report will be created and shared during the online session.
- Deliverables: A comprehensive score report along with a proposal document containing specific improvement suggestions.
- Execution Support: If companies choose to implement the identified improvements, a team of 25 LINE marketing professionals is available to assist.

Initial Release Campaign

To celebrate the launch of this service, FancyWebmate will host a special campaign for the first 10 companies that sign up:

- Offer: The standard LINE Score assessment, usually priced at 50,000 yen, will be available at a discounted rate of 10,000 yen (80% off).
- Deliverables: Participants will receive not only the diagnostic results but also a detailed proposal document with improvement strategies.

Service Flow

1. Application: Interested companies can apply via a dedicated form.
2. Questionnaire Completion: Companies will fill out a sheet detailing the current use of their LINE accounts.
3. Online Assessment/Results Report: After scheduling, an explanation of the score report and improvement suggestions will be provided in an online meeting.

For inquiries and applications, please visit: Contact Us

About Yuuto Nakagami, CEO of FancyWebmate

After graduating, Yuuto Nakagami joined NTT Data Kansai, focusing on LINE marketing support before establishing his own company. He has supported over 300 accounts and is recognized as a top 10% certified consultant for L-STEP, a leading external tool for official LINE accounts. His expertise spans various industries, including real estate, personnel services, e-commerce, and educational institutions.