#Japan #Shibuya #UX Design #Goodpatch #Insight Research

Goodpatch Joins as Gold Sponsor of the RESEARCH Conference 2025

Goodpatch, a design company headquartered in Shibuya, Tokyo, has announced its role as a gold sponsor for the upcoming RESEARCH Conference 2025, scheduled for September 7, 2025. Under the leadership of CEO Naofumi Tsuchiya, Goodpatch aims to advance corporate transformation driven by customer experiences.

The rapidly changing landscape of technology and diverse customer values have compelled businesses to re-evaluate what constitutes essential value for their customers. In this environment, design research plays a crucial role by uncovering deeper insights, thus driving sustainable innovation and serving as a vital foundation for businesses today.

Since its founding, Goodpatch has positioned itself as a design partner dedicated to solving business challenges and creating new value. In 2022, the company launched its exploratory research solution, Insight Research, designed to facilitate new business creation and improvement of existing operations. This service empowers client firms to initiate actions leading to innovative business ideas and future planning.

RESEARCH Conference is a Japan-origin conference focusing on research themes. At last year’s conference, Goodpatch's design researcher, Yokota, shared insights on expanding the value of research through exploratory methods. Notably, during the 2024 event, team members from Goodpatch participated in multiple sessions, showcasing their expertise in design research. This year, as a gold sponsor, they will have a dedicated booth to further engage with participants and promote the importance of design and UX research.

Through this sponsorship, Goodpatch aims not only to contribute to the evolution of design research and UX principles but also to spread awareness of the tremendous value and potential of research methodologies.

Booth Details

At the conference booth, Goodpatch designers and researchers will provide insights into their Insight Research solution, illustrating its applications and presenting their in-house research skill development program, known as the Research Dojo. Attendees will also receive a special report summarizing Goodpatch's exploration research process, crafted by their research team.

Conference Information

• - Conference Name: RESEARCH Conference 2025
• - Date and Time: September 7, 2025, from 10:00 AM to 5:30 PM
• - Format: Hybrid (Online and Offline)
• - Offline Venue: GMO Internet Group's Second Headquarters, GMO Yours and Fukuras, 16th Floor, 1-2-3 Dogenzaka, Shibuya, Tokyo.
• - Participation Fee: Free (Pre-registration required)
• - Organizer: Research Conference Office
• - Official Site: RESEARCH Conference
• - Registration Page: Register Here

About Goodpatch

Founded in September 2011, Goodpatch is devoted to driving corporate transformation through design, with a mission to demonstrate the power of design. Notably, they became the first Japanese design company to be listed on the Tokyo Stock Exchange Mothers in June 2020. The company serves as a partner in various initiatives, including UI/UX design, business model design, brand experience design, and organizational design. Furthermore, they provide specialized career support services for design professionals and an online whiteboarding tool. Goodpatch is committed to solving challenges and generating value through design, aiming to move the world forward with impactful, heart-stirring design.