The Future of Traditional Crafts: Tokyo's Teshigoto Project Unveils New Creations
The Teshigoto Project, initiated by the Tokyo Metropolitan Government alongside the Tokyo Small and Medium Enterprise Support Center, seeks to develop new traditional crafts that align with modern consumer needs. Since its inception in the 2015 fiscal year, the project has focused on aiding artisans in creating innovative crafts and exploring new markets both domestically and abroad.
On May 26, 2024, the Teshigoto Project will host an event at Otemachi Mitsui Hall in Chiyoda Ward from 3 PM to 4:30 PM, with general visitor access until 6 PM. This event will mark the debut of products created through collaborations between artisans and designers, showcasing an array of new items that highlight the exquisite skills of handcrafting. The event will also include a presentation ceremony for distinguished products, particularly those awarded the Tokyo Governor’s Prize, inviting guests to appreciate these artisanal creations.
Date and Time: May 26, 2024, from 3:00 PM to 4:30 PM (General public viewing until 6:00 PM)
Venue: Otemachi Mitsui Hall, 1-2-1 Otemachi, Chiyoda, Tokyo, 3rd floor
Program: Product unveiling and awards presentation, along with showcases of supported products.
To attend, interested parties must apply in advance via the following URL, as admission is on a first-come, first-served basis with a limit of 150 attendees: Registration link.
Application Period: April 23 to May 25, 2024.
Starting May 27, the newly unveiled products will be available for purchase at "THE COVER NIPPON" and will also be featured on the EC site "Koikiya Tokyo" beginning June 1. Additionally, these products will be showcased at the 34th "Interior Lifestyle" exhibition from June 10 to 12, which is another opportunity to witness their artistry.
Sales Start: May 27, 2024.
Venue: Tokyo Big Sight, West Exhibition Hall, 3-11-1 Ariake, Koto, Tokyo.
Content: Displays of supported products, live demonstrations, and presentations.
For questions regarding the overall project, contact:
For questions about the product launch event and associated activities:
The Teshigoto Project highlights the rich heritage of Tokyo's traditional crafts, nurtured by the skilled artisans of Edo, who embody a spirit of innovation and craftsmanship. This initiative aims to shine a light on these delicate techniques, promoting not only the cultural value of traditional crafts but also encouraging modern sensibilities in new product designs.
By striving to enhance the brand value of Tokyo's traditional crafts and opening new sales channels through promotional activities and exhibitions, the Teshigoto Project aspires to improve the appreciation and accessibility of these unique products among contemporary consumers.
For further details about this project, please visit the official website: Teshigoto Project.
On May 26, 2024, the Teshigoto Project will host an event at Otemachi Mitsui Hall in Chiyoda Ward from 3 PM to 4:30 PM, with general visitor access until 6 PM. This event will mark the debut of products created through collaborations between artisans and designers, showcasing an array of new items that highlight the exquisite skills of handcrafting. The event will also include a presentation ceremony for distinguished products, particularly those awarded the Tokyo Governor’s Prize, inviting guests to appreciate these artisanal creations.
Event Details
Date and Time: May 26, 2024, from 3:00 PM to 4:30 PM (General public viewing until 6:00 PM)
Venue: Otemachi Mitsui Hall, 1-2-1 Otemachi, Chiyoda, Tokyo, 3rd floor
Program: Product unveiling and awards presentation, along with showcases of supported products.
To attend, interested parties must apply in advance via the following URL, as admission is on a first-come, first-served basis with a limit of 150 attendees: Registration link.
Application Period: April 23 to May 25, 2024.
Sales and Exhibitions
Starting May 27, the newly unveiled products will be available for purchase at "THE COVER NIPPON" and will also be featured on the EC site "Koikiya Tokyo" beginning June 1. Additionally, these products will be showcased at the 34th "Interior Lifestyle" exhibition from June 10 to 12, which is another opportunity to witness their artistry.
- - THE COVER NIPPON
Sales Start: May 27, 2024.
- - Interior Lifestyle Exhibition (34th Edition)
Venue: Tokyo Big Sight, West Exhibition Hall, 3-11-1 Ariake, Koto, Tokyo.
Content: Displays of supported products, live demonstrations, and presentations.
Inquiries
For questions regarding the overall project, contact:
- - Tokyo Industrial Relations Bureau, Commerce and Industry Department, Management Support Division.
For questions about the product launch event and associated activities:
- - Tokyo SME Support Center, Joto Branch.
About the Teshigoto Project
The Teshigoto Project highlights the rich heritage of Tokyo's traditional crafts, nurtured by the skilled artisans of Edo, who embody a spirit of innovation and craftsmanship. This initiative aims to shine a light on these delicate techniques, promoting not only the cultural value of traditional crafts but also encouraging modern sensibilities in new product designs.
By striving to enhance the brand value of Tokyo's traditional crafts and opening new sales channels through promotional activities and exhibitions, the Teshigoto Project aspires to improve the appreciation and accessibility of these unique products among contemporary consumers.
For further details about this project, please visit the official website: Teshigoto Project.
Topics Consumer Products & Retail）
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