#United States #Atlanta #Xfinity #AUCC #23XI Racing

AUCC Partners with 23XI Racing and Xfinity for Historic Atlanta Event

The Atlanta University Center Consortium (AUCC) is thrilled to announce a groundbreaking partnership with 23XI Racing, Xfinity, and GMR Marketing, hosting the Atlanta HBCU Takeover / NASCAR Race Watch Party on October 26, 2025. This innovative event will take place at Roosevelt Hall from 1-5 PM and promises a vibrant mix of cultural experiences, including music, food, giveaways, and ample networking opportunities.

This event is not just a race watch party; it's a celebration that combines the thrilling world of NASCAR with a commitment to diversity and inclusion. It is aimed particularly at students, faculty, and staff from Clark Atlanta University, Morehouse College, Spelman College, and the Morehouse School of Medicine. “It’s not just about racing,” emphasized AUCC Executive Director, Dr. Michael Hodge. “It’s about representation and opportunity, connecting our students to industries where their presence and leadership are invaluable.”

By hosting this event, AUCC seeks to create a tangible link between historically black colleges and universities (HBCUs) and the previously underrepresented fields of motorsports and sports marketing. Attendees will receive a unique opportunity to gain insight into various career pathways available within NASCAR and the sports management sector, covering areas from engineering to marketing and brand partnerships.

The partnership with 23XI Racing is especially significant, as the team is co-owned by NBA superstar Michael Jordan and NASCAR driver Denny Hamlin. This team has become a beacon for change within racing culture, promoting diversity not only among drivers but across all operational aspects of the industry. This commitment aligns perfectly with AUCC’s goal of fostering educational and professional excellence within the black community.

Moreover, the Atlanta HBCU Takeover reflects NASCAR's broader efforts towards embracing diversity through initiatives like the NASCAR Drive for Diversity program, which aims to cultivate the next generation of minority and female drivers, engineers, and executives. For students at the AUC, this event serves as a gateway to understanding how the industry is evolving through innovation, inclusivity, and strategic partnerships.

The event will feature not just live streaming of the races but also interactive brand activations and career insight discussions with professionals within the realms of sports, technology, and business. All participants will have opportunities to network with industry experts, gaining firsthand experience on what it takes to thrive in these competitive fields.

In conclusion, the Atlanta HBCU Takeover is framing a new narrative for motorsports as it blends culture and community, enriching the careers of future leaders and innovators in the industry. For more detailed information, interested parties can reach out to Teresa D. Southern at [email protected]