Expansion of 'Specialized Cleaning Plus' by Blue Clean
Blue Clean, a company renowned for its advanced cleaning solutions based on Bio Recovery™, has taken a significant step to enhance public discourse by expanding its owned media platform 'Specialized Cleaning Plus.' On October 1, 2025, the company unveiled seven new categories aimed at addressing pressing societal issues with clarity and credibility. This initiative aligns with the company’s vision of 'cleaning the heart and the Earth,' emphasizing user-centric and reliable knowledge provision to foster peace of mind for both individuals and society.
Background
In recent years, the issues surrounding living environments have become increasingly diverse. The rise in solitary deaths among the elderly, a growing rate of pet ownership leading to indoor pollution, and climate change-related risks of fires and floods are pressing concerns that traditional cleaning methods alone cannot resolve. The real estate industry, in particular, is witnessing the need for cleanliness and quality restoration to significantly impact occupancy rates and property values. Moreover, swift and transparent responses are required among tenants, owners, and management companies in cases involving damaged properties or disaster recovery.
In light of these challenges, the necessity for scientifically backed and specialized cleaning techniques such as 'Bio Recovery™' has become paramount. Blue Clean recognizes this crucial backdrop and has expanded its owned media platform to offer enriched information not just about specialized cleaning and estate goods organization, but also on disaster recovery, mold and odor control, and property restoration, benefiting various business partners within the real estate sector.
Newly Established Categories
The seven new categories introduced are:
- - Pet Stains
- - Mold Prevention
- - Fire Recovery
- - Flood Recovery
- - Odor Issues
- - Restoration Work
- - Rental Management
These areas represent where Blue Clean's expertise is most needed and align with high societal interest.
Expansion of Case Studies
On the platform, Blue Clean has provided enhanced construction case studies, featuring clear photography and descriptions of work performed, allowing users and corporate clients to make informed requests. Furthermore, the company has introduced six new areas of case studies that reflect its strengths in 'Pet Stains,' 'Mold Prevention,' 'Fire Recovery,' 'Flood Recovery,' 'Odor Issues,' and 'Restoration Work.' By sharing specific cases and their associated challenges and resolution processes, Blue Clean aims to provide transparent and practical insights, fostering trustworthiness among readers.
Unique Approach
Blue Clean operates under the mission of 'cleaning the heart and the Earth.' Initiatives like the expansion of 'Specialized Cleaning Plus' are not merely about adding new categories but are part of a larger effort to function as a 'peace creation industry.' The company aims to alleviate concerns for consumers and society while supporting a sustainable future.
In a recent comment, Ryota Suzuki, Director of Environmental Recovery Strategy at Blue Clean, highlighted:
'At Blue Clean, our mission is to return the knowledge we have cultivated in the field back to society. The expansion of the 'Specialized Cleaning Plus' categories aims to deliver essential and much-needed information to both businesses within the real estate sector and consumers, clearly and transparently. We aspire to be a trusted partner by continuously providing professional solutions to the uncertainties and challenges arising from disasters, accidents, and everyday life.'
Future Outlook
Blue Clean is committed to continuing its information dissemination which is both specialized and reliable in order to address diverse issues concerning living environments. Through the reinforcement of its owned media, the company aims to contribute to a wide array of stakeholders including clients, businesses, and public institutions while advancing efforts toward a sustainable society.
About the Company
Company Name: Blue Clean Inc.
Headquarters: 1-6-10 Haginaka, Ota-ku, Tokyo
Main Office: 1-19-5 Tonomach, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture
Business: Bio Recovery™ Services
Corporate Philosophy: 'Cleaning the heart and the Earth.'