Neqful Enhances Video Production with Customized MAM for Avi Community

Introduction

In a significant move towards improving content management in video production, Neqful, a company based in Tokyo, began offering its customized media asset management (MAM) system, the necfru MAM, to Avi Community in May 2025. This initiative is designed to address the specific needs of content management for a cable television network in Mie Prefecture, operated by Avi Community, which is located in Yokkaichi City. The project emerged from ongoing discussions regarding the challenges faced in content management and sharing at the production sites of CTY and CNS, two affiliated companies under Avi Community.

Addressing Challenges in Video Production

In the ever-evolving landscape of video production and live broadcasting, organizations like CTY and CNS struggle with managing various types of video assets including shooting materials, edited videos, and delivery files. These assets are often dispersed across different locations, leading to issues such as:

- The risk of losing access to old media formats (like BetaCam, DVCAM, DVCPRO, HDCAM) due to playback equipment failures or discontinued support.
- Lack of an effective management system for digitized tape media.
- The need for affordable, long-term storage solutions that do not require frequent migration.
- Difficulty in locating assets stored on various media types due to poor cataloging practices.

To tackle these challenges, Neqful introduced a centralized management system known as MAM (Media Asset Management). The system was tailored to meet the specific needs of CTY and CNS, allowing for an efficient handling of multimedia assets.

Flexible Operations and Optimization of Workflows

Through customized development of necfru MAM, Neqful enabled a streamlined operation fitting for video production workflows. Key features of the customization include:

- Category management based on program genres, types of content (completed packages, raw materials, etc.), and various video formats (SD/HD/4K).
- Effective search capabilities driven by metadata keywords and tags.
- Low-quality preview videos to conserve bandwidth during transfers.
- Cost-effective storage solutions through a combination of cold and hot storage.

With these enhancements, the risk of data loss has significantly decreased compared to previous shelf management systems, allowing for efficient sharing, verification, and utilization of valuable video assets.

Looking Ahead

Looking to the future, CTY and CNS anticipate that necfru MAM will not only facilitate the secure storage of archived materials but also promote the efficient sharing of production data. As the volume of completed master packages and video content continues to rise, Neqful remains committed to providing a flexible platform grounded in real-world applications that maximizes content value for organizations utilizing video and multimedia.

Client Feedback

According to Satoshi Fukuda of Avi Community, their journey began with a referral to Neqful as a trustworthy partner for their cloud-based archiving needs. They appreciated Neqful's attentiveness to their requirements and the flexibility shown in customizing the archive system suited to their operations, which significantly influenced their decision to go ahead with the implementation.

About necfru MAM

The necfru MAM is a cloud-based archive management system that centralizes the management, search, and sharing of video assets in broadcast and production facilities. It allows for detailed searches based on production categories, broadcast dates, and tags, while also enabling safe sharing among internal and external stakeholders. This adaptability to specific operational needs sets it apart from traditional file-sharing software, ensuring easy access to essential content.