Free Webinar on Local Revitalization
Transforming Agricultural Branding with Web3 and NFTs
On June 17, 2025, at 19:00, the Metagri Lab, a Web3 community focused on agriculture, will host an informative free online seminar titled "Local Revitalization x Web3: Maximizing the Value of Regional Resources through NFT Strategies." This virtual event will feature Mr. Murakami from TIS Inc., an expert in token-based branding support services, who will share insights on enhancing the value of local products and attracting new fans through effective use of Web3 technology.
Background of the Seminar
Japan's rural areas and agriculture are facing increasing challenges such as population decline, lack of successors, and price competition. However, the emergence of technologies related to NFTs and the token economy offers a unique opportunity to connect producers directly with consumers, thereby adding new value to local resources and revolutionizing traditional distribution and promotion methods.
Despite the potential, many stakeholders express confusion about how to effectively harness Web3. Questions like "How should we utilize Web3?" and "What are some successful case studies?" are common. In response to these inquiries, the Metagri Lab has organized this seminar to provide answers and share practical approaches.
Seminar Details
- - Title: Local Revitalization x Web3: Maximizing the Value of Regional Resources through NFT Strategies
- - Date: June 17, 2025, (Tuesday) 19:00 – 20:00
- - Location: Online (via ZOOM)
- - Participation Fee: Free. For those wishing to view the recorded session, an archive ticket is available for holders of the membership NFT.
- - Registration: Register Here
Who Should Attend
This seminar is tailored for a variety of stakeholders, including but not limited to:
- - Local governments and community revitalization teams
- - Farmers and agricultural businesses involved in secondary industries
- - Branding and marketing professionals dealing with local products (food, crafts, etc.)
- - Individuals interested in applying Web3 and NFTs within their communities
- - Corporate new business development and innovation teams
Event Schedule
- - 19:00-19:05: Opening
- - 19:05-19:25: Session 1: Practical Methods and Case Studies of Token-based Branding (TIS Inc.)
- - 19:25-19:35: Session 2: Recent Trends in Web3 Applications in Agriculture and Regional Revitalization (Metagri Lab)
- - 19:35-19:55: Panel Discussion: Token Design and Implementation to Deliver Local Value to the World
- - 19:55-20:00: Closing Remarks
Speaker Information
- - Mr. Hirofumi Murakami: Participant from the inception of TIS Inc.'s blockchain unit, Mr. Murakami specializes in supporting the implementation of enterprise blockchain and overseeing new business development focused on token-based branding.
- - Mr. Yuichiro Kai: Director of Metagri Lab. Since founding Noujoujin in August 2021 and launching Metagri Lab in March 2022, Mr. Kai has been experimenting with various business models that integrate agriculture and Web3 technologies (NFTs and cryptocurrencies).
About TIS Inc.
As a core member of the TIS Intec Group, TIS Inc. supports IT services across various industries and has recently started focusing on the Web3 space, offering token-based branding support services. Leveraging practical know-how gained from pilot experiments, the company provides comprehensive support for businesses looking to utilize Web3 technologies, covering planning, technology, and legal aspects. For more information, visit their official site:
TIS Web3 Branding.
About Metagri Lab
Metagri Lab, dedicated to the intersection of agriculture and Web3, began its activities in March 2022 and has grown to include over 1,200 members by May 2025. The lab encourages innovation and societal experimentation without fear of failure. Key initiatives include the development of a token economy model called "FarmFi," organizing exclusive events for NFT holders, conducting experiments combining agriculture with emerging technologies like Web3 and AI, and providing support packages for integrating Web3 into local revitalization efforts.
For those interested in sustainable agricultural practices and innovative business models, we invite you to join our community, Metagri Lab.
Official website:
Metagri Lab
Event details:
Event Seminar
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About Noujoujin Co., Ltd.
For more information about Noujoujin and its services – including agricultural marketing support, blockchain integrations, and metaverse consulting – visit:
Noujoujin.
Stay ahead in the agricultural sector by participating in this exciting seminar designed to unlock the potential of local resources through innovative technologies!