#Japan #Tokyo #Sauna Culture #totonoü #Misato Shimizu

Discovering Sauna Culture with Misato Shimizu

In the latest web commercial, Misato Shimizu, a renowned actor and sauna enthusiast, takes us on a captivating journey through the sauna culture in Estonia, where the Japanese sauna product company, totonoü, is based. The commercial is a part of the brand's initiative to promote a lifestyle embraced by saunas, showcased through three distinct segments that resonate with viewers who yearn for relaxation and wellness.

The Filming Adventure in Estonia

The advertising campaign was filmed entirely in Estonia, providing an authentic glance into the heart of the sauna industry. Misato visits local sauna factories and smoke saunas, highlighting the craftsmanship involved in creating high-quality sauna products. In doing so, she embodies the essence of totonoü's vision: a life enriched by sauna experiences. The commercial perfectly encapsulates her adventures and reflections on getting to know sauna culture on a deeper level.

Misato Shimizu: The Sauna Aficionado

Known for her love for saunas, Misato Shimizu began her sauna journey, visiting various locations worldwide, including the sauna hotspots in the Nordic region. She introduces her very own totonoü home sauna, a testament to her passion for this unique wellness ritual. Misato’s enthusiasm for saunas has led her to explore various sauna setups across the globe, making her a prominent figure in promoting sauna culture in Japan.

In one significant trip back to Estonia this May, Misato had a chance to revisit key sauna locations, meeting local artisans and enthusiasts who share her love for wellness. Engaging with the sauna community has allowed her to enrich her knowledge and experience, thus enabling her to communicate the joys of sauna living back home in Japan.

The Three Commercial Segments

The new web commercial consists of three unique segments: 'Morning at 90 Degrees', 'Estonia Factory Visit', and 'Chatting Together'.

• - Estonia Factory Visit: This segment showcases Misato’s first impressions as she tours an Estonian sauna factory, marveling at the dedication and craftsmanship invested in sauna construction.

• - Morning at 90 Degrees: Misato shares the allure of her home sauna, where she describes waking up to a perfectly heated 90-degree sauna just 15 minutes after rising from bed. The comfort and ease of home saunas become prominent themes in this segment.

• - Chatting Together: Emphasizing the social aspect of sauna culture, Misato expresses the joy of sharing sauna time with others. In this segment, she’s seen indulging in conversations with local children while experiencing a traditional home sauna setting.

A Warm Invitation to Join the Sauna Movement

The newly launched commercial not only highlights Misato’s intimate experiences but also serves as an invitation for everyone to explore sauna culture. It can be viewed on the totonoü website and through various social media channels as part of an ongoing effort to weave sauna appreciation into daily life in Japan.

As totonoü continues to disseminate knowledge and experiences gained from its Nordic roots, the ambition is to create a lifestyle in Japan that embraces the harmonious existence with saunas. Each segment of the campaign conveys that saunas are not merely structures for bathing; they represent a holistic transformation towards relaxation and community engagement.

About Misato Shimizu

Misato Shimizu is an acclaimed actor and talent who embodies the spirit of sauna-loving culture in Japan. She hosts the radio program ‘Shimizu Misato's, Let’s Go to the Sauna?’ and contributes to various publications and projects focused on sauna experiences and lifestyle. Her books like Sauna Life and Sauna Princess speak volumes to her expertise and passion.

About totonoü

Founded with the mission of making the sauna lifestyle accessible throughout Japan, totonoü is a startup specializing in the import and sale of Northern European sauna products. Utilizing a fully remote team based in Estonia and Japan, totonoü focuses on the philosophy of ‘tune in,’ offering both home and commercial sauna solutions.

Stay tuned for exciting updates from totonoü as they continue their journey to share the beauty of sauna living!