Wi-Charge Announces Expansion with New CMO and VP of People Post Series C Funding

Wi-Charge Expands Leadership Team to Drive Global Growth

Wi-Charge, the acclaimed leader in long-range wireless power technology, is embarking on a new chapter of growth and international expansion with the announcement of two strategic appointments to its executive leadership team. The company recently concluded its Series C funding and is capitalizing on this momentum by bringing on board Renette Youssef as Chief Marketing Officer and Viki Lindenfeld as Vice President of People. This strategic shift aims to propel Wi-Charge from its research and development phase to global commercialization.

Ori Mor, co-founder and Chief Business Officer of Wi-Charge, expressed optimism regarding these appointments. He stated, "These appointments reinforce our commitment to scale smartly and build for the long-term. Renette and Viki bring decades of leadership across high-growth tech and consumer companies, aligning perfectly with our vision for a world powered wirelessly. Together, they will help us cultivate a magnetic brand, a values-driven culture, and a solid operational foundation that is needed in this new market."

A New Vision for Marketing and People Operations

Renette Youssef - Chief Marketing Officer

Renette Youssef steps into the role of CMO with a wealth of experience, having previously served as CMO at Velo3D, a leader in the additive manufacturing space. At Velo3D, she orchestrated marketing strategies that saw revenue skyrocket from $19 million to over $80 million in a short period. Renette's extensive background includes senior roles with companies like CrowdFlower, Clever, Tradeshift, and Livebookings, where she built a reputation for nurturing high-performing global teams and crafting compelling brand narratives.

In her new role, Youssef will oversee global marketing initiatives at Wi-Charge, steering the company’s storytelling, product strategy, and communications as it seeks to expand its reach across various industries such as consumer electronics, retail, hospitality, and healthcare. She remarked, "This role feels like coming full circle, combining my passion for disruptive tech with the opportunity to shape something transformational. Wi-Charge is redefining the future of energy, and I’m excited to uncover market insights and drive product scale as wireless power goes global."

Viki Lindenfeld - Vice President of People

Viki Lindenfeld brings nearly two decades of experience in human resources within top technology companies in Israel. Most recently, she was the Director of HR Business Partners and Head of Talent Acquisition at Vayyar Imaging, where she effectively scaled HR operations and directed culture development initiatives. Additionally, Viki has held senior HR roles at industry giants Intel and Micron Technology.

Her approach at Wi-Charge will focus on enhancing the global people operations, talent strategy, and company culture, ensuring that the organization continues to thrive as it grows. Viki stated her excitement for the role, saying, "Wi-Charge is uncovering critical market needs that require a daring and ambitious culture. I'm eager to help shape a company where bold ideas, diverse voices, and purposeful execution thrive."

About Wi-Charge

Wi-Charge is renowned for its groundbreaking technology in long-range wireless power. The company specializes in enabling automatic charging for smart devices, smart buildings, IoT applications, and digital signage. Their patented infrared wireless power technology delivers substantial energy over considerable distances, liberating consumers from reliance on batteries and power cables. As the company strengthens its foothold within this new market, it is poised to transform the future of smart devices.

For further information and updates, visit www.wi-charge.com or connect with them on LinkedIn.

In summary, with these strategic leadership appointments, Wi-Charge is actively positioned for significant growth and innovation in the wireless power sector, appealing to various commercial applications and expanding its influence in the marketplace.