INCLUSIVE Launches Business Support for Bimajo Style's Marketing Efforts

INCLUSIVE and Bimajo Style: A New Era of Marketing Support

INCLUSIVE Co., Ltd., under INCLUSIVE Holdings, has announced the initiation of its marketing and business support for "Bimajo Style【美魔女®公式】", a new video media platform created by Kobunsha. This platform aims at providing mature women with curated content focusing on beauty, fashion, wellness, and lifestyle, showcasing a positive perspective on aging. Leveraging generations of editorial expertise in the beauty sector, Bimajo Style utilizes various video platforms such as YouTube and TikTok to engage with its audience, inspiring mature women to embrace their age and uniqueness.

As part of this new partnership, INCLUSIVE will utilize its comprehensive experience with media businesses to enhance the brand and community value of Bimajo Style. The company aims to create high-quality intersections between advertisers, sponsors, and consumers. Specifically, five main areas of focus will guide their initiatives:

1. Advertising Products and Sponsorship Development: INCLUSIVE will design and promote advertising products, sponsorship initiatives, and collaboration items aimed at companies targeting mature women in sectors like beauty, healthcare, fashion, food, travel, finance, and real estate.

2. Integrated Collaboration Projects: The company will propose integrated campaigns that blend video, articles, social media posts, and live events, creating unique offerings that resonate with audiences on platforms like YouTube and TikTok.

3. Strengthened Advertising Outreach: Utilizing INCLUSIVE’s extensive network of advertisers and advertising agencies, they will assertively promote Bimajo Style’s media value in the advertising landscape.

4. Support for Events and Community Initiatives: INCLUSIVE will bolster revenue opportunities by facilitating real-world events, online seminars, and experiential projects centered around beauty, health, and lifestyle.

5. Data Utilization and Project Improvement for Media Growth: Continuous improvements will be made based on audience reactions, viewing trends, and advertiser needs, refining proposal strategies and enhancing advertising offerings.

In recent years, the need for media operated by publishers to evolve has increased significantly. This has involved expanding beyond traditional magazines and online articles to incorporate videos, social media, events, e-commerce, and community initiatives. Particularly in the beauty and lifestyle sphere, there is a demand for campaigns that align closely with brand values and consumer interests, rather than merely selling advertising space.

By merging Kobunsha's editorial strength, brand resources, and Bimajo Style's outreach capabilities with community strengths, INCLUSIVE is positioned to forge essential connections between advertisers targeting health-conscious and lifestyle-enthusiast consumers. The media also stands to benefit from sustained revenue opportunities through this partnership.

As they move forward, INCLUSIVE will enhance collaborations mainly within the beauty, healthcare, and lifestyle sectors, while also emphasizing unique tie-up projects, sponsorship deals, and event strategies exclusive to Bimajo Style.

About INCLUSIVE Co., Ltd.

INCLUSIVE Co., Ltd. operates under the vision of "Changing people, businesses, and society." This company, part of INCLUSIVE Holdings, seeks to bring societal change through transforming media endeavors and communication consulting initiatives. Founded on April 3, 2007, and led by President Miki Kimura, their headquarters is located in the Kamiyachō Trust Tower, Minato, Tokyo. The firms' focal areas include digital marketing, media operations, and regional revitalization efforts.

About INCLUSIVE Holdings Co., Ltd.

INCLUSIVE Holdings aims to foster sustainable growth for local communities and industries by creating, sharing, and automating regional value. Acting as a holding company responsible for overarching strategy and management, it encompasses ventures such as digital marketing, project production, food-related endeavors, and space initiatives, tackling social issues through a blend of value creation and administrative efficiency.

CEO: Miki Kimura
Location: Kamiyachō Trust Tower, 4-1-1 Toranomon, Minato, Tokyo
Capital: 14,210,000 yen (as of March 2025)
Website: INCLUSIVE Holdings