#Japan #Tokyo #S Holdings #Enyan Channel #Deobote

S Holdings' Enyan Channel Breaks Sales Records

In a striking demonstration of the growing popularity of live commerce, S Holdings, headquartered in Shinagawa, Tokyo, recently launched their live shopping initiative known as the Enyan Channel on TikTok. Within a remarkable 10 minutes, an impressive 1,700 units of the medicinal deodorant cream, Deobote, produced by the body care brand RyuBanPlan, were completely sold out. This milestone not only reflects the effectiveness of live commerce but also highlights the trust consumers place in these innovative platforms.

Overview of the Sales Event

On April 6, 2026, the Enyan Channel hosted a live session focusing on odor care as people prepare for warmer seasons. The presentation effectively showcased the unique characteristics and qualities of the product, capturing viewer interest.

Highlights of the Sold Product: Deobote

• - Sales Figures: Approximately 1,700 units sold in just around 10 minutes.
• - Broadcast Date: April 6, 2026.

Reasons Behind Deobote's Popularity

The live stream focused significantly on the features and benefits of Deobote as a medicated product, engaging viewers throughout the session.

Key Selling Points:

• - Active Anti-bacterial Ingredients: The cream contains antibacterial elements that inhibit the proliferation of odor-causing bacteria, effectively controlling sweat and preventing unpleasant smells.
• - Creamy Texture: Its texture allows for easy application, making it convenient for everyday use.
• - Versatile Applications: Users can employ the product in various daily situations, enhancing its usability. (For specific application methods, please check the product label.)

Future Prospects

The Enyan Channel aims not only to introduce products but also to provide a relatable live experience addressing viewer concerns. Going forward, the channel will focus on delivering carefully selected items known for their functionality and immediate results, thereby building further sales growth and enhancing brand equity through the authentic sharing of live experiences.

About the Enyan Channel

The channel boasts outstanding sales performance in the domestic live commerce arena. Operating under the auspices of S-LIVE JAPAN, a live commerce production specialized in TikTok, the Enyan Channel has created numerous hit broadcasts, leveraging excellent planning, directing capabilities, and sales funnel design. It covers a variety of categories, from beauty, Korean cosmetics, and health foods to its own apparel brand, ABITOKYO. Recently, the channel has placed a strong emphasis on local revitalization projects, collaborating with municipalities and local businesses across Japan, including those in Miyagi, Mie, and Hokkaido. Their efforts have resulted in direct promotion of local specialties and seen sales exceeding 40 million yen within just two days, aiming to establish a new model for community revitalization through live commerce.

About S-LIVE JAPAN

S-LIVE JAPAN is a specialized live commerce production house that manages multiple channels, including the Enyan Channel, where live commerce talents thrive. As a certified TikTok Agency Partner (CAP), S-LIVE JAPAN facilitates promotional efforts and collaborations between creators and companies, bridging the gap on TikTok.

The Enyan Channel has consistently secured the top monthly GMV ranking on TikTok Shop for five consecutive months between November 2025 and March 2026, achieving remarkable sales results driven by data-driven streaming strategies and effective brand collaborations.

Channel Overview

Channel Name: S-LIVE JAPAN
URL: @slive.japan
As part of S Holdings, a TikTok official agency, S-LIVE JAPAN introduces products from about 10,000 partner companies throughout Japan, alongside their own brand ABITOKYO. They provide an integrated support system from live broadcaster development to promotional assistance, creating a new purchasing experience where watching, talking, and buying come together.

Company Overview

• - Company Name: S Holdings Co., Ltd.
• - Location: 4F, MEGURO VILLA GARDEN, 3-5-11 Kamiosaki, Shinagawa, Tokyo
• - CEO: Enyan Youseika
• - Established: May 14, 2012
• - Capital: 500 million yen
• - Business: Live commerce, live broadcaster training, office for live commerce, brand business, apparel business, AI and IT systems business
• - Website: www.s-hldgs.co.jp

Media wishing to conduct interviews or cover live commerce events can reach out to the public relations team for more information.